There are many options that allow you to implement Conversational Marketing in your business. If you use a chatbot as your main tool to connect with your prospects and customers, then you can opt for a more specific solution.
However, if you want to have a more extensive tool with a CRM and CMS in one place, and also provides you with the use of a chatbot, we recommend that you choose a more complete solution such as HubSpot. Our specialized marketing agency mbudo is associated with HubSpot and we can help you with any of your needs.
The best HubSpot tools to expand your business
When you have to think about the marketing strategy you want to carry out in your company, you need to first think about the means you are going to use to achieve the objectives you set for yourself. To do this, first of all, you need to have a tool that makes the task easier for you while allowing you to do the work efficiently, and what better than HubSpot ?
Here you will find everything you need to carry out your strategy architect database without leaving the platform. Below, we show you some of the HubSpot resources that stand out the most on the platform.
1. CRM
HubSpot CRM allows you to create contact and company records and link them together to create a well-organized database. You can also view your sales funnel from a visual dashboard that allows you to sort your transactions, view scheduled appointments, sent contracts, etc. HubSpot CRM allows you to create up to a million detailed contact records what is validation in simple terms and what is its role and integrate your Gmail with Outlook, allowing you to access your contact or company information from your inbox. You can also track the emails you have sent and the activity your contacts have.
It is important to note that the CRM will allow you to observe all the sales opportunities that enter the funnel and you will be able to group them depending on which part of the life cycle they are in, which can be:
Subscribers
These are contacts who want to know more about your company and have demonstrated this by subscribing to your newsletter or blog.
Leads. These are contacts who have converted on your japan data website through interactions that go beyond subscriptions, such as CTAs.
Marketing Qualified Lead (MQL). This group contains those contacts that your marketing team has deemed ready for the sales team.
Sales Qualified Lead (SQL) – These are contacts that your sales team considers potential customers.