Habits and reasons for deciding to buy online. The purpose of the research is to find out the buying habits of consumers and the reasons for deciding to buy online. Tasks: 1. Determine where the user searches on the Internet when he nes to purchase some goods or services. 2. To examine what guides the consumer to make a purchase decision. 3. To determine the links between gender and the decision to buy. in 2016 consumer buying habits research conduct by the agency “Marketingo Valdymas” in December.
The research method is a quantitative online survey
This method was chosen in order to find out the opinion of consumers in a short time and with a small expenditure of funds.The female number data questionnaire. Consist of 5 questions The questions were of clos type, with the possibility to write your own option. 112 respondents participat in the survey . The survey data made it possible to find out how the consumer searches for goods and on what basis the consumer chooses where to buy from.
Also, the research data made it possible
To discover certain connections between a person’s gender, age, place of residence and his decision to buy. Research results Characteristics a new feature to adapt and comply of respondents: 112 respondents participat in the study: persons of different genders, of various ages and places of residence. Demographic indicators of the respondents are present in Table 1. Table 1.
Demographic data of respondents Criteria Number of respondents
Percentages Gender A woman 85 76 percent A man 27 24 percent. Age 18-24 50 44 percent 25-34 31 28 percent 35-44 17 15. Percent 45-54 9 8 percent 55-64 3 3 percent 65+ 2 2 percent. Residential city Vilnius 54 48 percent. Kaunas 25 22 percent buying house b Klaipėda 6 5 percent Šiauliai 2 2 percent Panevezys 4 4 percent Other 21 19 percent Other cities were: Joniškis, Telšiai, Šalčininkai, Jonava, Zarasai, Akmenė, Gargždai, Radviliškis, Plungė, Marijampole, Pabradė, Jurbarkas, Kazlų Rūda. The respondents themselves dictat the essential points that are important when choosing where to buy from: Awareness.