In fact, statistics compiled by HubSpot say that only 18% of marketing professionals believe that outbound practices offer the best sales opportunities. That’s why many people talk about the methodology, but how many people really know what it is, what its objective is, and what ways are there to practice it? For those people who are not clear on this point, here we will teach the basics of Inbound. Take note.
First of all, what is Inbound Marketing?
At HubSpot, they define the concept perfectly :
“ It’s about creating valuable experiences that positively bosnia and herzegovina phone number data impact people and your business. How? You attract prospects and customers to your website through useful, relevant content. Once they’re on your site, you engage with them through conversational tools like email and chat, promising long-term value. Finally, you delight them by positioning yourself as an advisor and expert who understands their needs and cares about their success.”
Beyond what Inbound Marketing is, you must be clear that it is only one part of the Inbound method, a much broader movement, based ” on attracting prospects, interacting with them and delighting them to drive the growth of a company that provides value and generates trust “, adding value at each stage of the buyer’s journey.
Unlike traditional marketing, with the Inbound methodology you don’t have to invest budget and effort in attracting the attention of potential customers, since useful and relevant content attracts them and generates trust and credibility. It represents a more natural and fluid way of directing them through the sales funnel.
So Inbound Marketing is the same as content marketing?
Not at all. Although they are closely related concepts, there are important differences between them .
For starters, content marketing, according to the Content Marketing Institute , is a “ strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.”
In the end, this will help you close sales and earn revenue.
Inbound marketing, on the other hand, is much broader . It refers to ej leads different non-intrusive marketing tactics (such as social media marketing, content marketing, SEO, landing pages, etc.), with which you can give potential customers control of the content they consume and guide them naturally through the buyer’s journey . In addition, it involves collecting data and insights in real time, to obtain useful knowledge to improve the performance of the strategy and continuously nurture the relationship with the Leads.
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