6 Strategies to Grow Your Print-on-Demand Business
After years of helping ecommerce companies evaluate and compare POD vendors, apps, and products, we’ve used our expertise to create this guide. If you’re new to print on demand, student data check out this introduction to selling POD .
If you’re already familiar with the POD business model, read on for the best ways to scale and grow your burgeoning business.
Diversify your product line
It’s common to start a POD business with a core product line before expanding into new categories. Many sellers initially create highly versatile items like t-shirts and hoodies because they appeal to a broad audience.
However, diversifying your product line is an excellent way to scott rowlinson senior project engineer reach new customers and differentiate your business.
Before you start listing new items in your store, do your research. Analyze market trends using keyword research tools like Ahrefs and SEMRush, or Google Trends to find out what customers in your industry are searching for.
print on demand growth over the last 5 years
Check out trending products on platforms like Amazon and Etsy, and use social media channels to track popular hashtags and product mentions.
You can also use our lists of best-selling products for Printful , and best-selling Printify PRODUCTS to guide you. The key to success when choosing new products to sell is balancing variety, differentiation, and product potential with understanding your target audience and niche.
Make sure each product you sell fits your overall brand and makes sense to your target audience. For example, if you run a POD clothing brand, it may not make sense to branch out into tech products like custom phone cases and mouse pads.
Create a memorable brand identity
In the past, consumers made purchases based on factors such as price, product features, and availability. Now, anyone can find countless competing brands selling similar products with just a quick shopping data online search. This means that the only way to truly capture a customer’s attention and gain their loyalty is to create a memorable brand.
Your brand is not just the logo you design or the color palette you use. It includes everything from your visual image to your tone of voice, so you need to think about.