Birthday emails are a great way to stay in touch with your customers and show them that you appreciate them. It’s no wonder that a large portion of marketers who practice email marketing have already included automated campaigns for birthdays and other anniversaries in their email marketing. Let’s take a closer look at all the anniversary automations.
How annual automation pays off
To start, let ‘s look at the numbers . Compared to regular promotional campaigns, birthday ones:
have a 481% higher transaction rate,
generate 342% more email revenue,
they get a 179% higher unique click rate.
Anniversary campaigns: chart
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But as we constantly emphasize: It’s not just about cyprus phone number data immediate results , but about a positive customer experience that strengthens your relationship and generates additional sales throughout the year.
They are also a great way to implement personalization into emails , which we already know increases customer satisfaction and transaction rates .
Birthday emails under scrutiny
The first thing that probably comes to mind is: “How do I know when a customer’s birthday is?” The easiest option is to add a single field to the login form.
Anniversary campaigns: registration
This information is considered sensitive by some and get qualified leads on social media requiring it may raise suspicions in the customer . Therefore, consider these steps to alleviate distrust:
State why you want the prospective subscriber’s date of birth.
Set this field as optional.
Do not require the year of birth, but only the day and month (or only the month).
This is a fair approach to customers that doesn’t smack of violating GDPR. If you’ve already collected some contacts without their birthdays, you can ask for them retrospectively . In this case, an explanation of why you’re asking really shouldn’t be missing. The email from Ann Taylor is an example of how to do it well:
Source:smartrmail.com
The right birthday email doesn’t just include a gift
Whether you choose a percentage discount, free shipping, a voucher for a specific amount or anything else is up to you. Best wishes should also be included. What else should be included so that the recipient opens the message and uses the gift ? How to make the email have the right flavor?
Please state in the subject line of the email that this is a birthday gift:
Happy Birthday! Enjoy your gift inside
Your birthday present is here, Jana.
Peter, today is your day, all the best! ?
Include the customer’s name. At a minimum, in hong kong data the subject line, but even better in the body of the email. Like Sephora does:
Anniversary campaigns: customer name
Source:sleeknote.com
Include a clear call to action . As with any other email, don’t forget to include a clear CTA button that won’t let the recipient pass on the gift.
Anniversary campaigns: a call to action
Source:emp-shop.cz
We probably don’t even need to emphasize the need for eye-catching design .
Send on your birthday or before?
55% of birthday email marketing campaigns are sent on the customer’s birthday, followed by emails sent 3 weeks before.
Anniversary campaigns: when to send
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If you only require the month of birth when subscribing, you can send on the first day of that month. It’s up to you when you set the sending time, but always adjust the subject and content of the email accordingly :