There are many Inbound Marketing actions that you can take to get leads, using your website, blog, landing pages , among others. But we must not forget the platforms qualified leads that have more and more interaction: social networks . They are a great opportunity to capture qualified leads and here we share five tips:
1. Determine which networks you should be on
A mistake that many brands make is being on all of the most popular social networks. An important step in a digital marketing strategy is to analyze which social networks your buyer persona is usually on , and then recognize the objective of each one. With this, you can create an effective strategy for lead capture.
2. Segment your audience in your ads
One of the great advantages of social media and its automation capacity is the fast and specific segmentation of the public, creating paid ads . Take advantage of this feature to panama phone number list get the best performance without spending money on people you don’t target.
3. Publish your “premium” content, blog posts and landing pages
Don’t miss out on the opportunity to get leads on your website! Take advantage of your social media linking tools to refer your target audience to your blog, e-books, talks, etc. Generating traffic will help your site metrics, as well as help you reach the people you need.
4. Create valuable content
Posting just to fill your networks could make you qualified leads lose followers faster than you gain them. Understand your buyer persona and give them the content they are looking for , whether it is informative, your product catalog, advice, and more. Remember the basis of Inbound Marketing: You check out this example from scoro should not bombard them with advertising that only calls for consumption and nothing else! Nourish your prospects and leads with information that they will value and improve their loyalty.
5. Align your communication and image
In addition to the various actions you can take on social media, it is very important not to neglect the entire visual aspect. Study how to align your corporate image with what your buyer personas would expect on social media, and make sure to maintain a similar tone and style in each post and interaction you have on social media.
If you work with influencers or brand promoters, always shopping data remember to create a behaviour manual to keep your horizons, and make sure their followers are within your target audience.
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Social media content strategy is essential
Remember that the most important thing is that your entire team and strategy are aligned to capture quality leads on social media. If you manage to find your buyer persona, you will achieve the conversions you expect. If you don’t determine your target audience, the entire Inbound Marketing process will be up in the air, so: Study the foundations of your strategy before starting!