Every serious SEO strategy discusses building high-value backlinks. While many digital marketers rely on tactics like guest blogging, Google’s link tagging requirements impact the value of these tactics for building SEO and trust through backlinks. This is where digital PR can provide a distinct advantage in strengthening your SEO. Let’s look at what digital PR is, why it works well, and how to implement it into your digital marketing.
What is Digital PR?
Digital PR is all about getting your links into the hands belize phone number library of highly trust sites, such as newspapers, industry resources, and other authoritative sources. Digital PR is not guest posting or being a featur writer on a blog or article; it’s showcasing your expertise in someone else’s blog or article.
Why Digital PR Works
Digital PR can boost your SEO because your links appear on high-authority sites. Why does this work?
The feature is gratuitous, unsolicit , and organic.
It demonstrates your expertise or value on a subject.
Difficult for competitors to replicate and dilute.
It increases your reach because your link appears on websites with thousands to hundr s of thousands of views.
Winning Digital PR Strategy
Now that you understand what digital PR is and why it can strengthen your brand and SEO, let’s take a look at some strategies that can help you leverage it effectively:
Conduct research.
Data-driven research is one of the most us digital PR strategies. Journalists love numbers that they can present and share on social m ia. These studies can come from your own data if you have the whatsapp business broadcast lists: examples and use cases resources, or from third-party data (census, raw business report data, social data, etc.).
Dive into podcast channels.
Look for podcasts host by large m ia organizations that fit your brand, and reach out to them. Hosts want to offer their audiences something authentic and informative. Leverage your expertise and research content that you know your target podcast listeners will be interest in hearing about.
If you’re not sure if you can land a full guest spot on snbd host your podcast, don’t be afraid. You can combine your podcasting streak with the next strategy.
Provide expert insights and thought leadership.
You are an expert in your industry. Sit down and make a list of the things you have expertise and skills in. Think about the most frequently ask questions and hot topics that come up in your industry. Then reach out to journalists and offer your insights on these things.
Sharing tips with journalists and podcasters (see above strategy) will help you build rapport so they can put you on their expert list when they ne an expert opinion on a breaking story or expert insight into something their guests are sharing on their podcast.