Do you have a website but it’s not bringing you customers? Are you spending a lot of time creating content that isn’t reaching as much as you expected? Is your SEO not working the way you want it to? The cause of the problem often lies in the content of the website. And the way to solve the problem is a content audit.
Read what it is, what the audit is for and when it is good to do it. In the following text, we will also tell you how to prepare your own content audit and how to evaluate it.
What is a content audit?
Marketers are often neglected, even though they repr oman whatsapp number data esent the key to successful content marketing and quality SEO . Under the term content audit, you can imagine a complete inventory and evaluation of all your content. And not only on the website, but also outside it, in online and offline environments.
An audit will help you find out what content you have, what condition it is in, and whether it needs to be modified, improved, or even deleted. Works with qualitative and quantitative content. Its purpose is to answer in detail the question: “What is on the web (or other communication channel) and why?”
According to the amount of information, we can divide the content audit into:
full, in which you analyze the entire site, including images, videos, downloads;
partial, in which you focus, for example, only on selected sub-pages, categories or content created in the last year;
content audit on a sample, which is suitable in the case of large websites – you will audit only a representative sample of the total volume of content;
audit of content outside your website (PR articles, social networks, videos…).
You can use it not only to analyze your own content, but also the content of your competitors. You’ll identify what they have on the site, get new content ideas, discover what works best for them in content marketing and what they’re better at than you.
Organizing your content makes sense in many cases. But let’s look at the most common ones:
You have an older website with many su where he notes all his achievements pages and you lose track of what content is on the website and in what form.
You want to start content marketing and you need to unde shopping data rstand what content you already have, how it works, what to add, change and improve to be better than the competition.
When is it appropriate to conduct a content audit?
You need to improve the visibility of your website and content in the organic search results of Google and Seznam and discover what your weak points are in terms of SEO.
You decide if and how to redesign the website so. Tthat it serves you for many more years and turns visitors into customers.
You’re developing or revising your marketing strategy and need data to evaluate how your content is performing.