Improving your B2B company’s sales and making it grow are probably two of your most desir goals; you can achieve them with the help of B2B Digital Marketing. We explain some common concepts within this world.
There is no doubt about the challenging nature of growing a B2B company around Digital Marketing. Obviously, there may be ideas or concepts that seem complex and foreign to you, and understanding them can be synonymous with an obstacle in the process. To keep your life simple, we have put together this simple guide with some of the B2B Digital Marketing concepts that may be useful to you.
B2B Sales Cycle and Acceleration:
The B2B sales cycle is a set of steps design to help convert prospects into customers. To be successful, a B2B sales cycle requires a properly design and execut sales strategy. The number of steps in a given sales cycle depends on the type of industry and the company in which it will be carri out, but it usually consists of 5 to 8 stages. Among the most important are:
Prospecting
Presentation
Negotiation
Closing
After-sales and loyalty
On the other hand, accelerating a B2B sales cycle requires a deep look at existing sales processes, and an understanding of the components switzerland phone number library of sales channels and their respective functions. There is certainly no universal formula that allows you to close more deals in less time, so proper advice is key in this regard.
Marketing automation refers to the processes
Practices that a B2B company can adopt to improve the efficiency of its business tasks across various online channels. The goal of this will likely lead to a temporary increase in productivity marketing automation is to simplify repetitive tasks such as social mia management, email marketing, and other website-relat tasks. To effectively perform marketing automation, a combination of software and web-bas services is often us.
Social Selling:
Social Selling consists of taking advantage of social networks, especially LinkIn, which has 722 million users worldwide and over 82 million in Latin America, to find potential clients, build relationships of trust with them and by lists ultimately, achieve sales objectives around them. This sales technique allows for better generation of sales opportunities and a better prospecting process. Building and maintaining relationships is easier within the network in which you and your potential client interact, and that is why LinkIn is the preferr social network for these purposes.