What relevant events have occurred at the university or college that whatsapp data you want your community to know about? Sending a newsletter on a regular basis (weekly, biweekly or monthly) will allow you to maintain constant communication with your contacts, keep them informed and improve your brand reputation .
If you can’t think of any items to include in this shipment, here are some ideas!
Outstanding student work.
Past presentations.
Upcoming events and trainings.
Staff changes.
Stories of students who have succeeded in the job market
Informative talks.
Job offers.
Distinctions and awards to students and teachers.
Make known the benefits of choosing you
Many institutions offer exclusive benefits to their students and alumni such as: internships, discounts at shops, recreational activities, extracurricular activities free or at special prices. If you offer these kinds of courtesies, why not promote them?
Send email campaigns to students and teachers informing them of the benefits they can access by being part of the community. They will love knowing that the institution where they study and work cares and is interested in offering them extra services.
Integrate your Email Campaigns with Social Networks
Do you know Social Email Marketing ? It is about achieving the perfect combination between two of the most powerful techniques of Online Marketing. If you implement it correctly, you will boost the effectiveness of your Email Campaigns and improve the results snbd host of your Social Media strategy.
Start by including social sharing buttons in your email pieces so your subscribers can post them on their profiles. You can also add links to your social platforms so your contacts can become fans and followers.
Take advantage of transactional email and email automation
Did you know that you can send confirmation emails when students enroll the following design thinking tools are used online or pay their fees? Thanks to Transactional Email you can improve the experience of users who interact with the university or college website, especially if you have a virtual campus.