For example, stages of hypothesis building can be introduced into business processes, they can be investigated and experiments can be conducted. One of the first to adopt the basic ideas of the design thinking concept was the design studio “IDEO”. It has existed since the early 90s and today helps other companies develop useful and advanced solutions. The Stanford school for studying this methodology.
The Hasso Plattner Institute of Design, is considered
The world center for the development of design thinking. In 2004, it was founded by Hasso Plattner and David Kelly, who was then the director of the company IDEO. Stages of design thinking The design thinking process is divided into several stages: empathy, focusing, idea generation, prototyping, testing. Let’s take a closer look at the stages of design thinking.
Empathy The first step is to conduct research
To understand the user, you need to speak the same language saudi arabia phone number library and show empathy. The essence of empathy is to put yourself in the other person’s place, understand their feelings and thoughts, and grasp the logic of their actions. At the empathy stage, surveys; observation; focus groups; in-depth interview; reading reviews, forums, social networks. Focusing Process and analyze the answers you received earlier.
You can use the following methods
Create an empathy map in the context of your product. What the user sees, does, feels, talks about, and fears. Follow the user’s path – create a Customer Journey intuitive control and direction: Map, that is, track what the user does to satisfy a specific need. Now you need to formulate one or more problems. To make it easier, you can use the POV (point of view) model. For example, how we can help a manager manage a team and monitor processes in a company in one service.
How can we help employees focus on work
Tasks and communicate with colleagues using one space for work. Idea generation At this stage, you need to come up with as many ideas as possible. The bzb directory brainstorming method will help generate ideas . During the generation process, you cannot criticize ideas; it is better to suggest how they can be combined and developed. For more information on how to invent new ideas and develop creative thinking in teams, read the article . After brainstorming, you should select several ideas and keep one of them.