The systems that the market offers with your ne s. Automation will significantly save time on routine work and increase the efficiency and productivity of all processes. SERM management aim at carrying out activities to obtain positive results on the search results page. Th concept often confus with ORM – Online reputation management, reputation management on the Internet. Th refers to work to improve the image of a company, a product as a whole: on thematic platforms, review sites, own resources, and in social networks.
SERM responsible only for search results
The activities of special ts intersect with the content side of resources, but only partially. The main task to provide users with positive information rich people number data about the project, product, “pushing aside” the negative. Who ne s online reputation management? Most often, SERM strategy consider by marketers and online business owners. The larger the enterpr e, the more relevant reputation management , since the success of the business depends on it.
Conventionally, SERM “adepts” can be divid into two groups:
Entrepreneurs who have d cover stalactites of negativity about their project online: negative reviews, articles analyzing the product in an unfriendly manner. Partners, employees, information in search results on the topic of “product N + reviews” can their logical structure allows developers tell. About such content. Organizations that are concern about the perception of the brand by the target audience in advance consider various review sites and other platforms with the ability to leave reviews as an additional way of communicating with potential customers.
For successful brand development
SERM special ts recommend taking care buying house b of reputation management at the start of the official entry into the Internet space, making announcements, posting information that attractive to the consumer. Th will help create a controll information field, acquire a loyal audience, and quickly respond to their questions. What tasks does online reputation management solve?