You can see in the diagram, each area can have different layers of work to delve into. So on this occasion we will focus on getting to know the first one well: what is necessary to appear in the Google index. And that is…
That is the reality, as stark as it may seem
So the first thing we want to achieve is that, at the very least, our documents, our pages exist for Google, they are index. But how? Through URLs…
The exact URL, the basic unit that Google works with
Returning to the SERPs, as we have said, what we see as users are fragments of a series of documents that are access through a link. So, Google actually ranks documents that respond to a URL. But, be careful! This URL must be exact.
A URL (Uniform Resource Locator) is
A stable text string that always points to the same document (pages, yes, but also images and other types of resources) and its structure is as follows: Why do we emphasize this? Because it is essential to understand that the following URLs are, for Google (and any other search engine) different documents to index:
So if you had the same content in the
URLs above, Google would consider them duplicates, even if the difference is just a “/”.
So… what are the minimum requirements for Google to be able to read a URL?
That the URL is accessible by that is, that it is not a page for login, form, cookie acceptance, etc.
That the URL is stable , that the document does not vary over time and that the content is original to that page, otherwise we would have duplicates.
That the URL is referenc
In some way that guides robots to find it, whether from another index URL, open social networks, sitemaps.xml or Google tools…
And how is it easier to ensure these requirements? Through friendly URLs.