It’s no wonder that so many brands recognise and harness the huge potential of online events. In fact, this market continues to grow at an impressive rate of over 11% annually. But what exactly is a webinar, what advantages does it offer and how can you make the most of this powerful tool? What is a webinar? Definition A webinar is an online workshop, presentation, or meeting that offers educational or business value.
It typically consists of a
ive video presentation or discussion with interactive elements such telegram blast as Q&A, polls, and chat. Webinars are commonly used in training, marketing, and education to connect with audiences remotely, allowing participants to join from anywhere. Advantages of webinar Generate leads From a business perspective, webinars are amazing for generating new leads (i.e.
, people who could ultimately become your customers). Amazing? Well, as many as 73% of B2B marketers claim that webinars are the best way to generate quality leads. This is because, in addition to the value of their content, webinars offer multiple touchpoints for lead generation. From the visit to the webinar registration page to the follow-up emails, every interaction in the webinar funnel is an opportunity to transform your attendees into leads.
You can collect valuable data
during registration (such as email addresses or job titles) and the employee tries to buy the respect of his colleagues use polls, Q&A, or post-webinar surveys to better understand attendees’ needs. Learn from the best Check out our webinar on Internet monitoring. Sign up Reach a wider audience and build community Hosting webinars is a great way to attract more people to your bubble.
Catchy, on-demand topics can attract an online audience that is genuinely spam data interested in what you have to say. And that’s what it’s all about, right? In fact, according to the State of Webinars 2024 study , the number of webinar attendees is the most commonly used metric to determine success or failure. Not surprising. Webinars are for people, not the void.