If you are thinking about implementing a short-term action in your company, planning is key to making sure everything goes well. Obviously, successful planning is one that evaluates all the possibilities, understands the particularities of each one and, from there, knows how to direct marketing strategies to find the best communication alternatives.
Many business owners have not yet realiz the ne for planning in short-term actions: they believe that, because these actions are short-term, there is no ne to plan. And that is where the danger lies: just like large actions, small actions ne to be plann so that all the details are align with the objective.
What is a landing page?
Landing pages are pages that appear israel email list to visitors when they click on a link. They are commonly us to receive users who are interest in specific products or services.
Therefore, if you are offering an ebook, a webinar or access to a spreadsheet, for example, a landing page is the best solution to present essential information to that visitor, reinforcing the idea that they leave their contact details in exchange for this rich material that they can access.
If your company is promoting a special product, for example, a landing page can also be an excellent option. However, remember that the sole purpose of this page is to offer visitors special material or content in exchange for information such as their name, email address and phone number.
What is a hotsite?
Hotsites, in turn, are channels 8 common newsletter template mistakes and how to avoid them us in peculiar marketing strategies, consider temporary pages that will bring information such as event announcements and promotions, for example.
These pages usually afb directory have an expiration date within the campaign period, which can last a few days, weeks or months.
In addition, the hotsite also has some forms, such as the possibility of registering for an event or even signing an authorization to receive information about a specific action.