Personal data is the main currency of the Why are personal data modern world. That is why its collection and storage is regulated by law.
However, legislation is constantly changing, new bills appear, and existing regulations are tightened. Together with our expert colleagues from . A Sendsay , a Russian omnichannel CDP, we help you understand the nuances of the topic and . A tell you how to protect yourself as much as possible from data leaks and similar troubles.
What data is Why are personal data personal?
The first thing to understand is the term itself.
Based on legal documents , personal controlling directors email list data refers to any information that directly or indirectly relates to a specific or identifiable individual.
Here we have to rely on the definition itself: if information even theoretically allows us to establish a person’s identity, then it is personal data. This is where the words “defined” and “defined” appear in the law. A defined person is specific. Defined is a person whose identity can be established based on data.
So we recommend not just collecting consent what is e-commerce? to receive advertising mailings, but using a two-step subscription (Double opt-in).
Double opt-in is when a user not only checks a box in the subscription form on a website, but then also confirms the action by clicking vietnam data on a link in an email.
Causes of leaks
The Law “On Personal Data” concerns, among other things, the processing, storage and access to personal data. Therefore, it is necessary to know not only how to correctly collect information, but also how to protect it.
As practice shows, this is not so easy to do: in 2023, the number of personal data leaks in the world increased by 61.5% . The numbers seem almost absurd, because the technical capabilities of companies are constantly growing, but in fact they seem to be becoming more vulnerable.