There is a whole arsenal of solutions for What to use to build preparing a landing page – from CMS (Content Management System) to Nocode platforms and custom development.
CMSs allow you to create landing pages using templates and plugins and stand out for their flexibility and wide selection of templates, which makes them a great choice if you need to launch a one-page site in a very short time.
Nocode tools like Tilda allow users with even minimal technical skills
To create a stylish and functional landing page thanks to the convenient drag-and-drop of elements on the page.
In other words, they are attractive r&d directors email lists because of their accessibility and simplicity, but limited in terms of design.
If you need a unique solution, and there are specific wishes and requirements for functionality, design, and control over SEO optimization, custom development will be the best option.
How to Create an Effective Landing Page: 5 Factors That Affect Conversion Rates
When preparing landing pages for Clients, we ensure that the one-page sites meet 5 criteria.
Compliance with each of these criteria is a factor that directly influences the conversion rate of the resource.
Factor 1. A well-designed first screen
The purpose of the first landing page screen is to capture the user’s attention and encourage them to continue exploring the site.
A visitor has only about 3 seconds to become web fonts: learn how to choose the right font for your site interested in the content of a one-page site. If you fail to attract their attention during this time, they will simply leave the page, and you will lose a potential client.
It turns out that if the first screen does not cope with its task, the landing page loses its effectiveness.
What information should be present united kingdom data on the first screen to minimize the risk of losing a lead? This is:
company information. In particular, logo/branding, description of activities;
offer. Simple, clear, relevant to the needs of the target audience;
logically thought out banner and elements;
target action button;
animation in sufficient volume (without overload).