In this sense, there is an increasing demand for content marketing specialists, as companies that implement this strategy have already seen the benefits, as well as the importance of implementing it to achieve the objectives of the marketing plan. In fact, 38% of these companies intend to increase the budget allocated to the strategy, relying more on the work of experts.
What is a content marketer?
They are responsible for planning, creating, editing cambodia phone number data and sharing quality content with the aim of attracting potential customers and trying to generate customer loyalty with the service or brand. These professionals know perfectly how to accompany the user in their purchasing journey through content positioning, thinking about covering a wider and more massive audience.
What do they do and how do they participate in content/inbound marketing strategy?
Inbound marketing or attraction marketing uses three tools to its advantage: SEO , Content Marketing and social media strategy to communicate with the target audience.
Thus, the role of a content seller can be summarized in three phases:
1. Identify, select and develop a product or experience
First, the content marketing specialist conducts an ej leads exhaustive analysis of his potential clients to find out what interests them, define the best strategies to attract them and achieve conversions. He studies them, gets to know them, investigates their emotions, their needs, their ways, their style, their concerns, to give them exactly what they want and how they want it.
Only 56% of marketers ensure customer loyalty by personalizing the product , which is why they make sure to know their target audience as well as they know themselves.
2. Select distribution channels to reach the customer
The channels for delivering messages used by content sellers are multiple and not mutually exclusive. From an email, a video, an online training course to information on a blog or social networks. Even a campaign that brings together different platforms with messages for different audiences can achieve good results, since the only condition is to generate value, proximity, feedback and interaction with readers and communities.
According to data from the American agency Impact, companies which option is more affordable? with blogs created to disseminate their content obtain 126% more lead growth compared to those that do not have one. The report also establishes that 61% of online consumers say they have made a purchase after reading a review on a blog.
3. Plan and execute a promotion strategy
A content marketer places a lot of importance on a great story. Just like a movie script, it handles certain elements in order to promote an interesting, attractive and novel strategy. Without a doubt, stories help to gain the attention of the target audience, bringing them closer to the product, trusting in its benefits and identifying with the brand’s values.