No matter how fast marketplaces grow, no matter how much audience social networks attract, it is worth understanding that it is the site that, having studi it, users make a decision about cooperation.
Previously, we talk about what you should
pay attention to when developing a B2B audit directors auditors email lists website and discuss the basic points.
No USP on the first three screens – no conversion
As statistics show, 100% of site visitors the reason why e-commerce is crucial for your business study the first screen, the second – 60-80%, the third – only 20-40%.
If your USP (unique selling proposition) is “hidden” on 4-5 screens, there is a high probability that the user will not get to it.
Therefore, it is extremely important to reflect the USP, which directly influences conversion, on the first three screens.
In B2B , in our experience, they buy :
It can even be said that in B2B they gain potential profit and benefit from cooperation .
It is these advantages that should be display turkey data on the site for high conversion.
Every commercial website has main pages: home, services, products, industry.
Next, we will analyze what should be displaye on each of them to strengthen the confidence of potential clients that they want to work with your company.
Home page
The home page is the “cornerstone” of the entire site, as it receives almost all brand traffic, which, as our experience shows, amounts to 15 to 30% in omnichannel marketing.
Attracting and hooking users so that they stay on the site to explore it further is not easy. But it is possible if you choose the right approach.