To encourage action (English Action ). Thus, celebrities can influence consumer feelings and consumption behavior. People tend to adopt the mannerisms, style, appearance of celebrities and also listen to what they are saying. This is how famous people are able to convince the user. In 2016, a study was conducted in order to find out whether the use of the image of famous people in social advertisements is more effective than that of random people.
The purpose of this study was to find out how the public
Values the use of a famous person’s image in social advertising. 1 social advertisement 101 participants took part in the survey. The job seekers database research took place in 2016, in February. The study revealed that 80 percent respondents notice social ads. Two social advertisements were compared. Famous Lithuanian people took part in Vienna, who spoke about women experiencing sexual abuse. Another social ad involved random people who had to translate into.
English something really unpleasant for an
African-American, it was about the lack of tolerance for people of another race. 29 percent of participants noted that social advertising prioritize urls in this crawl queue featuring random people was more engaging, 20 percent. the respondents found more persuasive advertisements with famous people. 47 percent both social advertisements were included by the interviewees because relevant topics were touched upon.
Thus, from the answers to this question
It can be concluded that people are most affected by the relevance of social advertising, not necessarily the participation of famous buying house b people in advertising. 2 social advertising Respondents were also asked about this, if in social advertising instead of famous people stories about women experiencing sexual abuse were read by ordinary passers-by, would the advertisement have such interest? 48 percent respondents said no. However, the fact that famous people are involved in social advertising creates interest and engagement.