Most types of mailings that have been working for years are losing their relevance. Clients get used to receiving similar letters and stop responding to them. We tell you about three relevant email marketing strategies that can become a lifeline in the conditions of fierce competition for the attention of subscribers.
Email marketing has long been a workhorse and still delivers the highest ROI of any direct marketing channel. However, three email marketing because an inbox represents a level of trust, subscribers expect special treatment. This means emails should be relevant to their interests, arrive at a convenient time, and take into account other preferences.
Against this backdrop, three email marketing most mailing strategies that have been working for years have lost their relevance. They are unable to meet the needs and expectations of buyers, and additional campaigns, studying segmentation, triggers and paths require resources that many marketers do not have.
Tip #1: Strengthen Loyalty Programs with Personalized Experiences
For many retailers, email marketing is limited to standard emails with product offers and the occasional reminder about gift points. However, email can play a vital role in a successful loyalty program.
Confusing points schemes can kill any loyalty program. According to a Colloquy study , the main reason customers support such programs is ease of use (81% of respondents). It is also important to notify the customer in real time about the number of points awarded.
Data visualization can tell about the current discount level and current offers in a simple and clear way. And this is logical, because the information is perceived much easier by eye. An undoubted advantage is that including visual data in the mailing does not require much effort.
Show your customer the amount of gift points and spending in real time
If points are awarded after the letter is sent, the score should update when it is read. Real-time status display shows the customer’s progress and the benefits they currently have or will have when they reach a certain level.
Add information about the current discount and inform about how to increase it. This can encourage the customer to make a purchase due to the possibility of receiving an additional benefit. This is exactly what the WESTLAND company albania email list 215428 contact leads thanks to the appearance of a specific and motivating goal, subscribers began to respond to the letter more actively and make purchases: the revenue of the email newsletter with information about the loyalty program is 76.6% higher compared to the standard version of the letter.
Build Bridges with User Generated Content
Consumers are now creating a huge amount of content on Instagram or YouTube, sharing their favorite products and services. Retailers can take advantage of this by adding a news feed or the best posts from Instagram or Facebook to their newsletter.
This is the best way to introduce your customer to real people using your product and, at the same time, increase the originality of your emails.
Tip #2: Increase Revenue with Real-Time Personalization
Personalization can be your lifesaver in attracting customers. That’s why it’s a priority for marketers. However, according to The Wall Street Journal, only 40% of consumers notice personalization in the emails they receive
Use contextual elements such as geolocation or weather forecasts in the client’s region
Up-to-date data that takes into account the user’s location will certainly make the letter useful. This type of contextual marketing allows you to advertise offers that are ideally suited to the client’s weather or location.
This is also a great opportunity to show the client the nearest offline stores of your chain within walking distance with a route and information about opening hours.
Leverage real-time customer behavior
Every customer is unique. If you send an email that takes into account the customer’s past actions, conversion will most likely increase. But it is even more important to take into account the live interest in products and categories in real time.
Behavioral marketing uses customer actions, whether it’s a history of viewed products or a list of items in a shopping cart, to create individual emails for each user. Tracking interests in real time with the launch of swap connect, online store Maxidom increase the size of its subscriber segment by 10% and increase the email company’s revenue by 118.6%.
Tip #3: Try to spend less resources and automate processes
Small teams, tight schedules, and limited resources can take a toll on marketers’ productivity. But there are a few ways to make the most of limited resources to easily increase conversions with email marketing.
Use content recycling
Email marketing is great for repurposing content. If your company has a blog, use your best posts or blog posts about your most popular products in your emails.
Don’t forget about images: Use product photos or relevant brand images to create an emotional connection with your follower.
Automate everything that can be automated
Time is a non-renewable resource, and there is no point in wasting it on something that can be done automatically. There are many tasks in email marketing that can be entrusted to algorithms, from trigger emails to personalized mailings.
To simplify work with regular mailings, we at Retail Rocket saudi data automated email campaigns that will help an email marketer save up to 80% of the time that is usually spent on routine work. All the content of the letter, from the subject to personal product recommendations, is generated automatically and sent with a given regularity.
Conclusion
Email marketing offers retailers innovative ways to increase profits and loyalty through the real-time personalization customers expect. And the strategies and tactics described here help retailers reach the customers that matter most – those who are ready to buy. Follow our tips, adapt them to your business, and you’ll see results in no time.