Optimization may improve search results, but unresolv sues will cause consumers to leave negative messages. Systematic expenditure on specializ special ts necessary; No long-term guarantees are given. The situation can suddenly swing in any direction; Search engine algorithms change periodically, new players appear. Th affects the top results. SERM strategies A reputational assessment bas on an examination of the overall picture determines the choice of strategy.
With a positive reputation
The strategy preventive in nature, since the rating may change, the company’s website may go down if competitors decide to improve their job seekers database SEO indicators, or search engine rules change. It recommend to constantly monitor the positions in the ranking, and not stop increasing the volume of positive content. With a negative reputation Reputation management begins with determining the quality of interaction with consumers, studying the character tics of goods and services.
The reasons for d sat faction are identifi , negative comments are process
Imm iate response to complaints, offering an alternative – all motivates to reconsider the negative attitude to at least neutral. If some of the negativity relat to black PR of “benevolent” competitors, then such “opuses”, if they are on your the conversion process resource, can be delet . If libelous comments appear on third-party sites, we adv e you to contact the admin. Explain in a reason manner why the content should be delet . With a neutral reputation The scenario for SERM not so bad when the ratio of negative to good materials 1:1.
The main direction to increase the percentage of positive
When interacting with the target audience, offer to leave reviews, react to any comment, reward for the publ h opinion. In the absence of reputation Working from scratch – the product or service has appear recently, the project not promot buying house b on the Internet. In th case, its presence on the World Wide Web expand : Start a website, blog; Create a business account, a page on social networks; Publ h materials on thematic platforms; They sue cards in catalogues and geoservices. Don’t forget about increasing the number of reviews.