To continue with this global trend, incorporate the use of emojis into your social media strategy, because this is where a community of loyal people is created and where your brand is humanized.
Use emojis in titles and meta descriptions on google
did you know you can also use emojis in serps?
Now look how the search results stand out with emojis in the titles?
How to use emojis – google
thanks to emojis, the possibility of a click increases and, logically, the higher the ctr, the more relevant your page will be for internet users, so it will rank you higher in its search engine.
Just like twitter, google has a feature to search for results by emoji.
Let’s see another example, with the pizza emoji ?.
After the information from wikipedia, google displays several results with the emoji in the title or description.
How to use emojis – google pizza
be careful! Not all results include the emoji you entered.
Because?
Because google is very smart: it interprets your search and provides several relevant results, not just those that contain the emoji you entered.
To get good results using emojis in serps, you need to know which ones are the most common.
The identification mark emoji denmark phone number list is number one.
Most used emojis in serps
how to use emojis – the most used ones according to sistrix
keep in mind that emojis in serps not only attract attention to the article by increasing the chance of clicks, but also make your pages indexed.
Emojis in push notifications
do you remember the feeling you get when you receive a notification on your cell phone?
You glance at it and if it’s nothing important, you ignore it.
Now I’m going to show you why you should vietnam data consider using emojis in your push notifications if you’re still doing so.
is to attract the consumer’s attention so that they read it
Air tailor’s case study shows that one of the factors that helped it grow by more than 100% annually was the use of emojis in its welcome messages.
How to use emojis – welcome messages
if you use mobile apps, using emojis in your push notifications can help increase your ctr rate.
For example, mobilityware’s a/b test showed that emoji notifications increased the number of call-to-action clicks by up to 9%.
Another study by clevertap found a 124% increase in ctr for their emoji notifications.
This result is impressive, so why not experiment with your audience? Quizup’s notification ends with a pizza emoji, highlighting the word “pizza” and drawing more attention to the offer.
How to use emojis – pizza push notifications
by adding a relevant emoji to the beginning of the notification text, you help the user identify the topic of the notification faster and grab their attention.
Check out this example from cbs sports – the you can use this platform if you want to use only baseball emoji clarifies exactly what sport the notification is going to be about.