As a website owner, tracking page views in Google Analytics 4 is probably at the top of your priority list.
You’ve put a lot of effort into building your website and il tuo sito web optimizing it for a great user experience. And pageview data lets you measure the success of your efforts and identify areas for improvement.
In this guide, we’ll show you where to find pageview data and how to use it to improve your website’s performance.
What is a Page Visit in il tuo sito web Google Analytics 4?
A pageview in Google Analytics 4 (GA4) is an event that fires when a user views a page on your website.
Here is an example of a pageview report in GA4:
A report of pages in GA4
Technically, the event is written as “page_view”. But for readability, in this article we will also write it without the underscore.
The pageview event fires whenever the user’s browser loads or reloads a page. So if a user views the same page multiple times, GA4 will still count repeat views.
Events in GA4
These are all interactions between a user and your website or app, such as clicking a link or scrolling a page. GA4 collects some events by default, while others require manual setup.
GA4 automatically collects data from the pages you visit: you don’t need to set anything up manually in your account.
This event can help you understand which pages on your website get the most traffic. It also allows you to compare traffic numbers over time:
A section of the GA4 Page Views report, with dates and comparison metrics highlighted
Comparing pageview data allows you to analyze the success of women phone numbers your SEO strategy, identify traffic trends, and make data-driven decisions.
But keep in mind that page views alone do not tell the whole story. For a deeper analysis, you need to consider other metrics such as conversions and engagement time.
You may be getting a high number of page view
But if those page views aren’t leading to engagement with your content or conversions (like sales or email signups), it could be a sign of deeper issues with your content or website.
Further reading : Conversion Rate Optimization: 9 Tactics That Work
GA4 Pageview Event Parameters Explained
Every time your website receives a pageview, Google Analytics also collects other information about this interaction. These are known as event parameters.
According to Google , they offer “valuable context and details about the interaction.”
GA4 collects these parameters from the page_view event:
page_location (the URL of the page)
page_referrer (the URL of the page the user was previously on)
These parameters are important because they provide additional information about the visitor’s experience on your site.
Before we dive into the details of finding page view data in GA4, we need to understand a few other metrics.
Views, sessions and users correspond to different metrics within Google Analytics 4:
Views : The sum of pages and screens your users have seen (a screenview is the same as a pageview, except for apps, not web pages). This includes repeated views of a page or screen.
Sessions : The length of time a user interacts with your website (or app). It starts when a visitor opens your website and ends after 30 minutes of inactivity.
Users : An individual who has visited your website or from this, it is possible to gain application. In GA4, the primary metric is “Active Users.” These are users who have had an engaged session. An engaged session lasts at least 10 seconds or includes at least one conversion event or at least two screen/page views.
Further reading : 12 Key Google il tuo sito web Analytics Metrics to Track
Universal Analytics Pageviews vs. GA4 Pageviews
There are many differences between Universal Analytics (UA) and Google Analytics 4. But the page views metric has remained largely unchanged.
In UA, “Pageviews” referred to the total number of pages a visitor crawler data viewed on your website. This included repeat views.
In GA4, “Views” refers to the number of pages and/or app screens a user sees on your website or app. It also counts repeat views.
Previously, UA measured app data (like screenviews) in a different property. GA4 combines website and app data into the same property. So if you’re tracking your website and app in GA4, remember that the views metric contains data from both.