Social Media is the name given to the set of online platforms that allow a brand to interact with an audience through the Internet. This is a broad universe that includes everything from websites to social media and other technologies that are being added every day.
This term is often mistakenly used to refer only to social networks. However, as the name suggests, they are a set of social media through which a brand engages in conversation with its followers.
Social Media Platforms:
- Corporate Blog
- Social networks
- Livestreaming on different platforms
- Video (YouTube)
- Applications
- Website
- Inter alia
In general, all of these media are not usually managed solely by a Community Manager , unlike what is commonly believed. Everything that is Social Media is a very kazakhstan phone number list broad area, which requires
not only the ability to create content and monitor, but also analytical skills and understanding how each medium works.
For example, running a corporate blog may seem simple if you don’t have an SEO strategy in place . By including web
positioning , the person in charge of the content will have to research keywords, understand how the market works, write with search engine positioning in mind, among many other tasks.
And all this is very different from the “traditional” work of a Community Manager, who is generally in charge of the entire
strategy behind a brand’s direct communications with its customers, which would be through Social Networks .
In Social Media, there are 3 positions, in addition to the well-known Community Manager.
Social Media Manager
This is the head of the department and the one who defines the objectives of the overall digital marketing strategy. He or she is usually in charge of a team of Community Managers and one or more clients with whom he or she works.
It is responsible for:
- Define the digital strategy for social networks, within the goals established with your clients.
- Identify insights, both your own and from the industry, to improve page loading time apply them to the content to be worked on.
- Oversee social media planning and all content being produced.
- Develop crisis plans.
- Ensure that communication is always within the limits set with your clients and the brand style.
Community Manager
This person is directly responsible for managing and administering digital communities. This person is behind all communications, and often also the responses to Social Media comments on accounts that can be managed by the same person due to their size.
It is responsible for:
- Create the social media accounts previously determined in the strategy with the Social Media Manager.
- Create content to be shared on social media at the frequency agreed upon with your customers.
- Moderate and control user interactions.
- Respond to comments when necessary.
- Pay attention to your competition’s interactions.
Content Manager
He is the one who executes the content calendar of other shopping data media, of which, generally, it is mainly the blog.
It is responsible for:
- Curate content for later publication.
- Generate the internal content inventory and gather information.
- Research current topics related to the brand.
- Write blog posts after doing your research.
- Optimize the notes according to the SEO strategy if necessary.
While this is the basic team of a Social Media department, there are other structures used in other agencies as well, including: marketing analysts, social media metrics, social media SEO, among many others. These do not include the design team, which can never be missing from the structure.
Benefits of Social Media for companies
Brand recognition and community building
According to We Are Social ‘s Digital 2021 report , in July of the same year an average of 4.48 billion active users were identified on Social Media, specifically on Social Networks. Would you want your brand to miss out on the opportunity to interact with all those people?
Working with social media will not only allow your brand to gain recognition among your Buyer Persona and their
visitors, but it is also an opportunity to create a community among people who faithfully follow your brand and are constantly on the lookout for your new releases.
Customer Service
A Community Manager, in most cases, will also be in charge Social Media of responding to comments that may be made
through your networks.
This will make it easier for you to respond to and address any questions or problems your customers may have, as well as
interact with them when they leave positive comments.
This way, you can stay up to date with your followers and position yourself as a brand that prioritizes customer service
and after-sales service. If your account requires a lot of interaction with prospects, we recommend working in depth on your Help Center with SEO and training a large Customer Service team .
Lead generation
Whether it’s content on YouTube, a blog, a streaming platform or other social media, it’s also a great source of leads and
potential customers who may not have met you yet.
After studying which platforms your Buyer Persona could be found on, it will be easier to be there where they usually
interact, providing them with valuable and useful content for their daily life, and mentally positioning yourself in their panorama.
Web traffic and networking
Not only will you be able to generate leads, community, and all the benefits we previously mentioned: you will also be
able to direct traffic to your website and network, connecting with other professionals or other brands in the sector.
Remember that you and your brand are not unique across different media! Take advantage of this opportunity to make
yourself known among your peers, find out what your competition is doing, and also drive traffic to your website with
external links, lead magnets, and other valuable content that your peers will undoubtedly appreciate.