A lot happened in the second month of 2022. The field of search engine optimization is no exception. And although today we are mainly following slightly different news, you definitely shouldn’t miss the February news from the world of SEO. Here they are.
In the article you will find
What’s new at Google
What’s new at Bing
News at Collabi
Other news
What’s new at Google
Google doesn’t give equal importance to all links
Google employee John Mueller confirmed in a regular bosnia and herzegovina phone number data broadcast on the Google Search Central YouTube channel that the search engine does not perceive all links equally and that some have full value for it, while others only have partial value.
Source: Seroundtable
The use of emoticons in meta moves does not play a role
You may have noticed that lately emoticons have been appearing not only in text messages, but also in page titles and meta descriptions. Google allows their use, but John Mueller admitted that they play no role. So emoticons will neither hurt nor help you in terms of SEO. They will have a purely design effect (if they appear at all, which is not certain) – some may be interesting and attract clicks, while others may discourage them.
Source: SearchEngineJournal
3 criteria for (not) displaying FAQs on the search results page
John Mueller said a lot of interesting things during the SEO google my business: what you need to know office-hour hangout. The third news from this interview is that he revealed the 3 most common reasons why some websites do not display expanded FAQ (frequently asked questions) results on the search results page. To do this, you need to:
FAQ schema markup has been successfully implemented on the website.
The structured data markup met Google’s requirements .
Google has evaluated the website as trustworthy enough to display so-called rich results for it.
Source: SearchEngineJournal
There is no way to prevent Google from editing headlines in the SERP
But you’re feeding us, Mr. Mueller! Our main source of information today and a favorite Google employee announced (at least this time via tweet) that there is no way to prevent the search engine from modifying the appearance of headlines in the SERP as it pleases. This happens quite often – and without the knowledge of the site operators – but unfortunately there is nothing you can do about it. Neither you nor your lawyers.
Source: Search Engine Journal
Source: Seroundtable
Update the date of articles if you make significant changes hong kong data to their content.
And to the top five, JM In addition to the above, he also advised that if new content is added to an existing article or the original text is significantly rewritten, it is appropriate to update the date of the article. However, changing the publication date without any changes is of course nonsense.
When you write something new, or significantly change something existing, then change the date. Changing the date without doing anything else is just noise & useless.
Google shows so-called product rich results for pages without structured data
Since mid-December, Google has been increasingly showing more “rich results” for products on pages that don’t have structured data filled in to tell search engines what they want to include in this snippet. Google simply pulls some information itself.