The tool raises the product in. A search Search engine promotion results, increases card views, and, accordingly, allows you to increase the number of orders: a product with paid promotion in search appears not only in the results, but also in the recommended shelves.
When setting up a campaign, Ozon shows the recommended rate – the average in the category, say, for the market within the site.
Accordingly, half of the sellers keep the rate below this value, the other half keep the rate above this value. We still recommend keeping the average competitive rate, but first of all focus on your economy.
Display advertising
Display advertising is a wide-ranging advertising quality directors email lists format in the form of banners that attracts users’ attention using images, videos and text.
Our experience shows that display you can use different types of copies advertising is more suitable for collecting views, because it provides a small conversion rate into orders.
The tool is suitable for brands with high recognition; this format of advertising for an unknown company is unlikely to “hook” users.
Non-obvious promotion tools on OZON
If everyone or almost everyone has heard of the four formats mentioned above, then sellers often forget about the following promotion tools or are not familiar with them at all.
Reviews for points
The average traffic increase is 188% when adding at least one review to a product card.
Therefore, new sellers who have just placed united kingdom data their products on the site should encourage buyers to leave reviews using the “Reviews for points” mechanic.
In our opinion, this is a great opportunity to “activate” clients.
Remember, the more reviews and the higher the rating of the product card, the easier it is to gain the trust of users. If you have products that can be combined, it is better to do so, since customer reviews will be visible on all combined cards
Recently Ozon started testing the function of pinning a review, which will be paid in the future. The point is that the seller will be able to pin any review at his own discretion.
The idea is questionable, because users will study all reviews, especially negative ones, and if there are only positive ones, there is no point in using the tool.