Let’s take a look at one of them, bikesdirect.com, and see the proportion of ads this domain has placed on gdn (since 2013):
advertising strategies – gdn competitors
to see the current breakdown of ads, let’s go to the “ads” tab and get an overview of how the situation has changed over the past 30 days:
advertising strategies – ads
this advertiser did not run any html ads in the past month but started showing some activity in november.
It could mean that this format
didn’t work well for them, however, they recently decided to try it again.
This is a good reason to stop for a moment and see if the same thing is happening with other websites in your niche.
Additionally, this may be a sign that this domain has vietnam data some well-performing media-type ads that are worth exploring (more on that later).
If you’re running campaigns in different countries, the “location” filter will give you more information to think about.
For example, we found some interesting usa phone number list trends regarding ad formats in the us and uk:
we see that this advertiser
never used html ads for the uk, while in the us this format is more widely used.
So you may want to dig deeper into this research to see if this is typical of other websites.
If so, you have two options: stop offering responsive html ads to your uk customers, or try experimenting with this format in your uk campaigns.
we can also search for ads by a specific word or phrase.
For example, we want to find ads that contain the term “bicycle.”
if we type this word in the search bar, we will you can use this platform if you want to use only see that in the “ads” tab a list will appear with text and html ads in which any advertiser used the keyword “bicycle”.
To find out which operating system
and devices your competitors prefer to focus on, use the “device” filter in the “ads” tab:
advertising strategies – devices
here are a couple of insights you’ll discover by exploring the competitors of the analyzed domain:
1.- bikesdirect.com used to place their html ads much more on mobile devices and tablets than on desktop:
advertising strategies – bikesdirect
2.- modernbike.com is generally more focused on mobile (both android and apple):
advertising strategies – modernbike
3.- the same trend can be seen at yoeleobike
But it seems the hypothesis at least deserves a test.