To be successful, your content must answer the questions buyers are asking at all stages of the buying journey. You need a deep understanding and Put Your Bottom of the Funnel Marketing to Work compassion for these people – because they are serious about investing in you or whatever brought them here today!
Finally, you need to track the performance of your bottom-of-funnel content. Note that the metrics you’ll need to look at this time are different than before – if you were looking at website traffic or TOFU (top of funnel) article signup rates, then also look at total conversions, signups, demo requests, revenue per lead, etc.!
The key to a successful sales funnel is content. Investing time and effort into creating engaging, creative content will help you generate more leads and get more out of your marketing efforts!
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We all know that content is essential to belarus phone number data building brand awareness, but have you ever thought about what happens when people encounter your marketing at the bottom of the funnel (BOFU)? That’s right – it moves them down the sales funnel and gets those visitors to convert into customers!
With all this in mind, it is imperative to have a well-thought-out marketing strategy and use top-notch content services if your business’s online continue the cycle presence is to achieve the desired results.
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