We did not rename the traditional Coffee and Marketing event, but this time we invited a really stylish guest: on February 28th from 6 p.m. we will be talking to Jan Houdek, co-owner of the Dokonalá káva e-shop.
What was the company’s initial vision and why do customers choose Dokonalá kava amidst the flood of competition? What makes it different and what is the story behind building its own brand “Dopraženo!”?
From zero to thirteen million annual turnover
Jan Houdek literally lives for coffee. In 2016, he fully iceland phone number data immersed himself in the coffee business, which is still his passion. What were the beginnings like and what helped the company reach the numbers it can boast today? Moderator Josef Řezníček will discuss all this in detail with our February guest.
And what else will interest us?
How to start an e-shop that customers will love?
Is the “free shipping” promotion worth it and what is Dokonalá kava’s experience with it?
Where do most visitors to the e-shop come from?
How to motivate a barista course participant to make purchases in an e-shop?
How to work with videos and get the most out of them?
Do you have any other questions that you would like to know the answer to?
Perfect, write them to us at [email protected] or ask them to our guest directly during the live stream, in the comments on Facebook or YouTube. He will get to them in the second, discussion part of the show.
Don’t miss February’s Kafe and Marketing
Participation is free and you can tune in to us right what is the role of the community manager in social media? from your living room. We’ll meet for coffee by the screens on Monday, February 28th at 6:00 PM. Can we look forward to seeing you?
I want to reserve a virtual chair
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Martina Hudecková
Martina enjoys great texts: reading them, writing them, and polishing them to perfection. She can deal with spelling and stylistic intricacies, while maintaining a copywriter’s eye.
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