We definitely recommend paying attention Nuances worth paying attention to to the following “little things” that can affect your promotion and campaign effectiveness.
There is a general strategy for the campaign, but each group has its own:
display region;
CPA (via adjustments).
You can combine different groups vp quality email lists with different targeting and ad types in one campaign. The more groups you add, the more data you will collect to train your strategy.
In the strategy, you can specify the target cost of acquisition (conversion price, share of advertising costs, or click price). But for a specific group, the cost of acquisition can be lower or higher. For example, a product with a higher margin can be advertised in a group than in the campaign as a whole. Or the group is targeted at regions where competition is lower and there are fewer participants in the auction or prices are lower than in other regions;
ad format. For example, one group may contain TGO, and another may contain product;
promotional action.
EPC is somewhat reminiscent of package the last and narrowest part strategies, but in them, campaigns were combined, while here groups are edited within one campaign and different options are tested within one group.
Important : within the EPC there is no possibility to regulate the volume of traffic per group.
It may be that you have developed a structure, created several groups, and some of them get traffic, while others do not.
Therefore, it is necessary to constantly monitor the indicators in order to be able to adjust the settings in time.
Comparison of the capabilities of EPC and individual old companies
Let us recall that previously there were two options for displaying contacts in an ad: a virtual business card and a directory.
Now there is no business card, there is only Yandex Directory . Therefore, it is worth entering data into it if you want users to see your contact information in the ad.
Also, don’t forget that to add to the directory you need access to Yandex Business.
We only have manual bid management in search campaigns .
It is also worth noting that the EPC does not show rates , as it was in the old interface. In the new interface, it is no longer possible to see how much you will have to pay for what volume of traffic.
As for the creation time, the EPC requires the same amount of time as it took to create a search advertising campaign or YAN.