As we have already said above, it is better Lifehacks for increasing to place data on past achievements on the left side of the screen, for example, figures from relevant cases, the length of work in the market.
And on the right, there should be space for information about the product itself and the benefits of its use.
Strengthening the “About the Company” block
This block can be strengthened by posting compliance directors email lists information on the AIDA model , which does not lose its relevance.
It implies:
- Attraction : we created Kompleto to provide a full range of digital services for B2B companies, so we have website development, strategy development, performance marketing, etc.;
- Interest : so that clients can conveniently work in one window, without having to explain their business and tasks to different people;
- Decision (decision) : we will help you achieve your goals thanks to our experience and narrow specialization;
- Action : We will be glad to see you among our clients.
“Fright” as a trigger
If a website visitor does not understand passive income can be earned the risks of their inaction, you can make a “scary” landing page, list the threats, give hope and offer a solution according to the PMPHS “pain” model (Pain — More Pain — Hope — Solution)
There are a number of niches, such as financial consulting, where solutions are not obvious.
And in their case, this style of presenting information and motivating a potential client to leave a request will be the best.
For example, the first pain is “you don’t have your finances in order”, the second is “you may end up with a cash flow gap, which will result in not vietnam data having enough money for taxes”, hope is “we will help, you will be able to make certain right decisions”, the solution is “leave a request, we will put your finances in order”.
Emphasis on the importance of the final benefit
We are, of course, talking about the “4U” model , where:
- 1U — usefulness . This is the final benefit for the client;
- 2U — uniqueness of the offer . For example, “we track 3 parameters: positions, traffic, visibility”;
- 3U — ultra-specificity . Let’s say it like this: “We know how to fight marketplaces. We work with manufacturers, we know how to get to the top even with a small number of positions in the catalog”;
- 4U – urgency , time parameter. The brain visualizes the picture better if you add a specific time period. In some cases, you can do without it: if there is no advantageous offer limited in time, you can shorten the formula to 3U.Important : A sense of urgency can be created not only by using a time limit. For example, you can offer a discount to the first 20 customers.
The site as a tool for influencing perception
Remember that the website is your reliable assistant in interacting with your target audience on the Internet.
And it is you who can make it create the right impression and encourage continued interaction with the company.
Correct and proper design of website pages:
- will help the audience learn about the company, products and offers;
- will give users the opportunity to quickly find the sections and information they need;
- will allow you to “hook” the audience;
- increases conversion rates and helps start a dialogue with potential customers.
By the way, our specialists are always ready to advise you on how to improve the site in your case to achieve your business goals and maximize the conversion of interaction with incoming traffic.