It would be great if every email we create and send to potential customers really got to where it was supposed to. But unfortunately, the reality is a little different. Usually, a significant part of the messages go straight to the trash because the mailbox provider considered them spam. And that’s exactly what the so-called IP warm-up can help you with . In today’s article, we’ll explain what it is, why it’s so important, and how to best apply this tactic.
Why is 100% email deliverability not the norm, but a complete exception? The sender’s poor reputation is to blame . This is based on many factors, such as the number of messages sent, the average bounce rate, the number of unsubscribes, or the quality of IP addresses associated with the sender’s domain. Therefore, it is necessary to pay attention to seemingly insignificant details, such as IP address care.
What is IP warm-up?
Every IP address is a tabula rasa – a blank slate. It has ghana phone number data no message sending history, open rates, click-through rates or other variables that could prove that someone truly trustworthy is sending mail from it. It is simply cold . And that is why internet providers often consider it so untrustworthy that they evaluate messages from it as spam .
IP warm-up is a process that increases your credibility in the eyes of internet providers, who will then deliver your messages to your inbox more often – and not to the trash. It is a similar principle to link building in SEO.
Why IP warm-up is important
We have already outlined the reason above – internet providers automatically consider new, unknown and unverified IP addresses as untrustworthy. If you suddenly sent a mass message to 100 thousand recipients, only 5 thousand of them would receive it.
Of the five thousand delivered emails, based on an analysis of instagram live: how it works and more tips the opening, click-through, unsubscribe or spam rate, it would evaluate the actual credibility of your IP address, which would then determine the deliverability of other emails.
You will almost always use IP warm-up. The only exception is when you are using a shared IP address.
But that’s not what today’s article is about. Let’s assume that you are using a regular IP address, known as a dedicated IP, and you would like to warm it up.
There are two most common methods to do this.
Standard IP warm-up
The first method falls into the “do it yourself” category. It involves starting with a small number of emails and gradually increasing them . It is important to demonstrate during this time that you are only sending relevant, high-quality, and useful content to your recipients.
We recommend that you carefully plan in advance, at least for the first month of this effort, how many emails you will send each day, to whom, and what they will contain. This way, over time, you will build a positive reputation, thanks to which fewer and fewer messages will end up in the spam bin.
Why IP warm-up important
Standard IP warm-up is a hassle that costs a lot of time and effort. This method only costs money. It is an automated process where you entrust the increase in the credibility of an IP address to a specialized program, such as GetResponse MAX . It then evaluates how many emails you should send to your database based on the existing credibility and makes sure that you do not send too many unnecessarily.
And if you need to send a large number of emails from the hong kong data very beginning, in which case many of them would normally end up in the trash, then as part of the assisted IP warm-up, only an adequate number of them will be sent, while the rest will automatically leave the shared IP address .
And as you continually build trust, the number of emails that go out from your shared address will also decrease, until you are trusted enough to send the required number of emails from your own IP address.
How to successfully apply IP warm-up?
First, you need to find out where you stand. Therefore, before starting your efforts to warm up an IP address, we recommend that you test how your emails that you plan to send are assessed by email client spam filters . For example, the Mail Tester application is a good way to do this, and it doesn’t cost you anything. For details, see our article How to Increase Email Deliverability .