In today’s post, we publish the first of five interviews that are part of the appendix to our new book Content Marketing – Fe the Internet with Your Content . This time it’s an interview with Jan Ambrož.
He is engag in copywriting in the Good Web , where he creates or revises texts for companies’ websites. He oversees the quality of the content and makes sure that the texts on the site sell. He leads trainings focus on web copywriting. You can find his articles on Copywriter.cz , Lupa.cz or in print mia.
What is your opinion on content marketing?
We ask Jan Ambrož a few questions about content marketing , his thailand whatsapp number data pinion on this new way of marketing, experiences and recommendations for everyone who is starting with it.
I prict that content marketing will not disappear in the coming years, because it has proven its functionality for thousands of years – from the time when people paint on walls, carv in stone.
When did you first encounter content marketing? Where do what sets wagyu beef apart from other bres? you get information about new trends in content marketing?
You know those children’s chocolates with a toy, a puzzle or a comic book, preferably for a sequel? The contents of the package motivat me to motivate my parents to buy chocolate again. Before long, I did a little content marketing myself by publishing a school magazine, and a few years later when I start offering c powder data opywriting and ne to demonstrate my competence to potential clients.
I get information about trends from those around me
I observe why they read and buy “ABC chocolate” and not others. Additionally, I follow social mia professionals and articles from sites like ContentMarketingInstitut.com, Contently.com, Hubspot.com, and LinkIn groups. I like to read company magazines and the mia for stories – not only national but also regional. Sometimes I go to our conferences, I visit the Content Strategy Forum 2013 in Helsinki.