Types of Media to Boost Website Conversions
You’ve done everything you can to create a website that sells.
You’ve chosen a responsive template, defined tabs, and finalized colors. You’ve hired experienced professional writers, web designers, and photographers. You’ve even planned out your blog content for the next three months.
Excellent work, but it’s not over yet.
To truly create a website that converts, you need all the elements to be in place. And that includes…
Drum roll please…
Media.
The right media can engage potential customers, pique their curiosity, and even push them to convert.
And the reason is simple.
The media brings text and information to life.
From striking images to infographics and more, you can use media to create meaningful connections with your potential customers.
Ready to learn which multimedia resources you can use to increase your website conversions?
In today’s article, we’re going to take a look at seven types you can create japan whatsapp number data to turn your website into a conversion-boosting machine.
#1. Videos
Videos are a great way to explain your product or service in an easy-to-digest format.
Not only can you use video to detail your offerings, but you can also use it to increase units per transaction, as Nlyte does in their educational video here:
#2. Infographic
Another effective way to turn cumbersome information into live ads examples an easily digestible format is to summarize it with an infographic.
Sometimes an infographic can help your audience get the answers they need faster than any other type of media. While media like videos and quizzes require a bit of time investment, infographics are quick to scan.
And an added benefit?
Infographics are highly shareable. So if you create one that stands out, you might just have a viral graphic on your hands. Now that’s increasing website conversions, right?
When planning your infographics, keep readability and style in mind.
For example, check out this infographic Descope created around passwordless authentication factors so that its readers can easily digest this “complex-sounding” option.
Infographic – help your audience get the answers faster
Source: Descope
In this example, Descope uses short paragraphs, bold headers, shopping data negative space, and image icons to promote quick reading. A cluttered infographic would defeat the purpose of this type of media, so pay special attention to anything that might be distracting.
You can design your infographics to:
Summarize how a product or service works
Answer frequently asked questions
Breaking down a complex blog topic
Share tips and tricks
#3. Quizzes and tests
Who doesn’t love a good quiz?
Quizzes and tests are not only attractive media , but can also be used to optimize purchasing processes.
For example, if you sell project management software , consider adding a “How to Find the Right Plan for You” quiz to your pricing page.
If you sell fruit baskets and wine, consider adding a “Which Fruit Basket Are You?” quiz to your product and home pages.
Check out Il Makiage’s quiz to see what we mean.
In this example, Il Makiage helps potential customers choose the perfect shade of foundation through a short 90-second quiz, a resource that helps potential customers take one step closer to purchasing.
Here are some other ways to use quizzes to drive engagement and conversions:
Create holiday quizzes to help potential customers choose the right gift for someone special.
Create a promotional quiz with a deadline. Offer prizes, discounts, and cash back to potential customers who have obtained the highest scores.
Use an informational quiz to test potential customers on important topics related to your niche. After the quiz, ask them to sign up for your email list to claim a free coupon.
#4. Images and screenshots
Images and screenshots are vital to bringing your website copy to life, so be sure to include them in your blog posts, product descriptions, FAQ sections, and About tabs.
But here’s the problem with images… they have to be meaningful.
In other words, swap out stock images for custom, professional graphics. Choose fresh screenshots instead of outdated graphics. And replace blurry images with crisp, clean ones.
If in doubt, consult the following checklist.
But the images have to be meaningful.
In other words, swap out stock images for custom, professional graphics. Choose fresh screenshots instead of outdated graphics. And replace blurry images with crisp, clean ones.