This is part of the results analysis that you need to know before you venture into launching a new campaign. It gives you the possibility of knowing if your newsletter is being effective enough. And if not, you have the opportunity to correct the flaws based on the metrics you studied.
Remember that email marketing is one of the most direct, effective and personalized channels in the digital world. So it is extremely important that you start tracking which visitors come to your website from your newsletter to have a more solid foundation.
TABLE OF CONTENTS
Why you should track which visitors come to your website from your newsletter
When sending out a newsletter, it will most likely have at least one link leading to your website. Therefore, your email marketing service should be able to show how many users click on a link, i.e. the click-through rate .
But most providers don’t reflect what happens next, which is why using Google Analytics is important. Because you can track what people do after clicking a link in your newsletter.
Keep in mind that tracking visitors to your site can be a tedious process, but it would be a mistake not to track which visitors come to your site from your newsletter. With Analytics, it’s easy to set up email newsletter tracking and see how many albania phone number data sales each email generates for your business.
It’s essential for everything to work properly, and it’s a great help in improving your content strategy, optimizing design , and generating leads.
How to track which visitors come to your website from your newsletter
You now have a clear idea of why it is so important to track singapore data which visitors come to your website from your newsletter. But you are probably wondering how you can do it correctly, and that is exactly what you are going to discover below:
1.- Create a trackable URL for your newsletter
The first thing you need to do if you want to get detailed singapore lead information in Google Analytics is to add special tracking parameters to each link in your newsletter. This means that you cannot use a standard link like
You need to use a URL with special parameters, for example: . Everything after the question mark is called a UTM code. Although it may seem complex, it is easy to create and a good option is to do it through Google Analytics as follows:
First you need to get the URL you want to use, once you have selected it create the UTM code. To do this, you need to add a question mark at the end of your URL as you saw above. Then, add utm_source, which would look like this: https://www.website.com/shop?utm_source=newsletter.
Then you need to add the ampersand (&) and utm_medium, so that the link looks like this. Finally, you need to add another ampersand (&) and utm_campaign, so that the final link would look like this: « https://www.site.com/shop?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale » .
It is worth noting that you can use any word or phrase you want for the name of the campaign. If you are going to use several words, you can separate the words with an underscore. You now have your URL that will help you track which visitors come to your website from the newsletter.
2.- Use the trackable URL in your newsletter campaigns
If you have already created your trackable URL, you can start using it in your email campaigns. You will only have to copy and paste it into the email where you had previously used the standard URL. And if you prefer, you can also use it in your regular emails, ideal if you carry out a large amount of dissemination through this channel.
Additionally, you have the ability to create trackable URLs to use on social media , in ads, and more. But in the case of newsletters, when you’re done with your email, send the newsletter and wait for some clicks. Then head over to Google Analytics to check your report and see the results.
3.- View your newsletter report in Google Analytics
In the previous point we gave a preview of this step, once you have carried out the first two steps, the next thing is to log in to your Google Analytics account. You have to click on the Acquisition link, then on “Campaigns” and select the “All campaigns” option .
Once this is done, you should be able to view the data for the campaigns you have created. Please note that if the newsletter has just been sent, it is Track which visitors recommended that you change the date of the report to the current day. This way, Google Analytics will show you data from the previous 7 days by default.
4.- Track newsletter conversions
Consider that one of the most important parts of tracking which visitors come to your website from your newsletter is what users do after arriving at the website. In the case of an online store , you may be interested in knowing which emails led to a sale.
And if you want users to fill out an order form , you’ll probably want to track it. Google Analytics can help you with this again, just follow a few simple steps:
- Activate ecommerce tracking in Google Analytics, this is a quick and easy process that won’t take you long.
- Log into Analytics, you need to make sure you have the correct website selected in the top left.
- Click on the “Administrator” option located in the left menu of Google Analytics.
- Go to the View column, click on ‘Ecommerce Settings’ .
- Toggle on ‘Enable Ecommerce’ , and it is also recommended that you enable the ‘Enhanced Ecommerce’ option . Because this gives you the ability to track additional data and allows you to view eCommerce reports in MonsterInsights.