Attribution of these metrics remains a challenge for online events, and this is one of the many problems HubSpot aims to solve with its Marketing Events Beta tool.
HubSpot marketing events beta dashboardHubSpot has a new tool in beta that it is now offering to the public to address some of those event metrics that can’t be track and attribut correctly.
HubSpot’s Marketing Events
tool can aggregate events from a number of platforms, so you can have a consistent overview of them. This is done by adding an events object to your HubSpot account and creating events through standard integrations mint database like Zoom, GoToWebinar, and Eventbrite, or from a Marketing Events API.
There are 2 main benefits to using this tool
1. View and analyze your marketing events data directly from the HubSpot platform: With your events platform directly integrat into HubSpot, you’ll have all your data in one place. In the marketing events section, you’ll be able to see information including:
Event name, description, status, source and dates.
Activities such as check-ins, cancellations, attendees, and no-shows.
2. Track event data in HubSpot revenue attribution reports: Attributing create an eid pop-up event for your e-commerce store ROI to your event and relat marketing actions is key to seeing how successful your event is and making key decisions regarding future events. Attribute video views, registrations, and event attendance to your ROI. Any contacts with a clos deal attribut to these events will also be factor into your ROI and reporting.
While this tool is still in beta
It clearly provides many essential metrics that you may be missing in japan data your event analytics and reporting. After all, as a marketer, you probably want to know if your events are actually translating into customers and ROI.
If you’re curious about this new HubSpot Marketing Events feature, get in touch with mbudo! We are a HubSpot Diamond Partner in Spain and can help you organize and integrate your event, offer you premium video services, and collaborate on a wide variety of other Marketing services.