As in many other cases, Artificial Intelligence is an increasingly relevant aspect in HubSpot. Now with the various AI functions you will work more intelligently and efficiently.
15. Lead Scoring
Lead scoring is essential for identifying what phase of the life cycle your leads are in. To do this, HubSpot offers a scoring method in which you can classify your leads according to certain properties and assigned scores. This method is a way to get an idea of how many potential customers are passing through the conversion funnel.
16. Contact segmentation
Segmentation is essential to know which audiences you are going to target and how to do it. In HubSpot, you can create your buyer persona , use lists, and nurture your contacts to encourage the segmentation process.
17. Identify which phase of the life cycle your buyer personas are in
In addition to defining your buyer persona, you will be able to physician database identify which phase of the life cycle they are in (opportunity, MQL, SQL, client, etc.), and guide your marketing strategy according to each of their needs.
18. Custom reports
This HubSpot feature is very useful for quickly accessing important information about your business activity. You can create custom Dashboards by adding the most relevant reports . This tool is essential for keeping track in a visual and effective way.
HubSpot Reports Advantage
19. ROI Report
Discover the profitability of your marketing efforts through the annual ROI report and reach your full potential.
20. Marketing contacts vs non finding, retaining and growing customers marketing contacts
Pay only for relevant contacts. In HubSpot, you’ll need to add customers you want to contact via email as marketing contacts, but you can also store “non-marketing contacts” in your database for free.
21. Automatically update customer information through forms
Through forms you can collect very relevant information yeezys shoes from your clients. You can also create segmentation lists in HubSpot , so that all contacts that come in through a form are collected in a specific list.
22. THIS
SEO is a fundamental aspect if you want to optimize the traffic and reach of your content. HubSpot has several tools, such as pillar pages and topic cluster structure , exclusively to help you optimize your search rankings and to track your progress.