Why Speed Optimization Is Important for Your Shopify Website
Today’s e-commerce customers demand speed. No matter what audience you’re targeting, you can be sure that your buyers are looking for fast and convenient service from your store.
Learning how to speed up your Shopify
Website will not only make your website look more reliable and professional, it’s key to acquiring and converting customers.
Studies show that a mere 0.1 second reduction in page load time can increase your online store’s conversion rate by 8.4%. What’s more, customers spend up to 10% more on a site with excellent store speed. Other reports support these findings.
For example, one study found that e-commerce websites that load job seekers data within one second have 2.5 times higher conversion rates than those that take 5 seconds to load. Ensuring a fast-loading website improves the customer experience and leads to stronger relationships with buyers.
Additionally, the right strategy can also improve your SEO performance. Google, the world’s largest search engine, favors websites that provide a great user experience and have strong core website elements.
Website speed can even affect the ROI of your marketing campaigns
Slow-loading landing pages can lower your Google Ads Quality Score, meaning you’ll pay more for each click. They can also cause bounce rates to skyrocket.
What tools can you use to optimize your Shopify website?
Good news for Shopify store owners, the e-commerce platform is peter west director already optimized for excellent website speed. Shopify sites typically have good loading speeds thanks to quality hosting and simplified code.
There are various Shopify tools and integrations that can help you optimize your website speed as well, such as:
Browser caching: Caching allows you to store some of your website content locally in a user’s browser. This means they don’t have to load images, videos, and other content every time they arrive at your site, resulting in faster results.
Speed reporting tools
You can use tools like Google PageSpeed Insights or Shopify Site Speed Score to run a speed test and monitor your website’s performance. Shopify’s Lighthouse report is used to check the overall speed of your store and offers suggestions on how you can improve your site’s performance.
CDN: Content Delivery Networks help quickly distribute your site’s shopping data content to different regions around the world. Shopify offers access to a popular content delivery network known as Cloudflare, which can help store owners deliver pages and files faster.