One of the alternatives that every eCommerce store should consider is the optimized procedure for listing products on Google Shopping. This tool allows potential customers to compare prices of products offered in different stores and a privileged place in search results.
What is Google Shopping?
It is a Google product that allows you to compare prices and products from different stores that offer their products online through the search engine.
Google Shopping! how it works
the main results are images with the price of the product and bolivia phone number data the store where it is available! which allow you to make a comparison and make an informed purchase.
Google Merchant Center and Google Ads (formerly AdWords) . The first allows you to add products to the store and the second allows you to develop advertising strategies.
How to sell on Google Shopping?
The first step is to create a Google Merchant Center ej leads account where you will need to add information about your store and validate that the domain you will use belongs to you. Google will guide you through the process.
After the initial setup! you will need to go to the products section and the feed tab where you will be shown different ways to list products on Google Shopping! price! image!
Once you complete your product listing! you will need to upload your products and wait for approval. After they are approved! you will be able to find them on Google Shopping.
The next step is to create a Google Ads account and link it to the Google Merchant Center. This will allow your products to appear in the ads section! giving them better visibility.
Within Google Ads! you will need to create a campaign for expand into new sales channels Google Shopping. the type of bid you will place! the budget you will work with! who the ad is targeted at! and the places where it will be available.
Advantages and disadvantages of Google Shopping
As with all types of products and services! there will be features that help you grow and others that will not offer as many benefits for your business!
Advantages
Visibility: Products found in Google Shopping reach millions of people around the world and are the first thing you see in search results.