E-mail marketing plays an important role in taking care of existing customers, and connecting it with other online marketing channels will enhance its results.
Let the database grow
Today’s customers directly expect omnichannel expe malaysia whatsapp number data riences, and this integration will support contact list growth, optimize the customer journey and help increase conversions.
Pop-ups are the easiest way to connect the web and email. It is a proactive strategy for expanding your contact list with quality potential customers . Thanks to pop-up windows, you can get the e-mail addresses of interested users who visited your website, for example, through search results. These visitors have already shown interest in your brand or product, so they are more likely to make a purchase in the near future.
Don’t forget Facebook Lead Ads or Google Advanced Ads to capture data about potential customers already at the search level . Both services allow email collection you aim for a meeting, instead of a reply outside of your website, so the user doesn’t have to interrupt their browsing to subscribe.
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E-MAIL MARKETING COURSE
Basics of e-mail marketing course
Leverage data from email tools
Email marketing tools can collect a wealth of information that you can use for maximum personalization and greater ROI across the digital world. With all the data on clicks, engagements and conversions, there are endless opportunities for retargeting and remarketing .
With the help of segmentation, you will generate a suitable audience and use this list in other channels as well. Here are some ideas on how to do it.
Target non-buyers
Is someone opening your emails but not buying? Maybe it needs a search or social media ad.
Nudge recent visitors
Send an attractive offer via SMS to those contacts who have recently browsed your site or left the shopping cart.
Reactivate contacts
Try to wake up sleeping subscribers. Maybe they just prefer interacting with a brand other than via email , and a Facebook newsletter is more likely to push them to convert.
Optimize the customer journey
Just because a subscriber isn’t opening your emails doesn’t necessarily mean they’re not interested in your brand. Maybe he just doesn’t follow e-mails regularly and misses a lot of them. Help him not to miss a great opportunity, limited-time offers directly talk about sending via SMS.
Give VIP treatment
Use this tactic to reward your best customers, send special offers via WhatsApp only to the most active ones.
5 ways to connect email marketing with social networks
Social media is where your audience “meets”. User-generated content humanizes your brand. Combine social media and email to create a formidable online marketing strategy.