Helena Szostková, who has a lot of experience with UGC collaborations and is not afraid to talk about them openly, came to talk about marketing and great coffee at the end of August. We learned how to incorporate user-generated content into marketing and how UGC creators can help us with this.
Why for coffee with Helena
Helena Szostková became interested in marketing already during her university studies, especially in the management of social networks of smaller entreprene thailand whatsapp number data urs and companies. Abroad, she noticed the growing trend of UGC and decided to investigate it more closely, knowing that sooner or later it would also reach us. She got to know the world of UGC from both sides – as a creator and as a coordinator in the company – and was the first to start sharing her experiences and results.
UGC creator versus influencer
Helena first explained ntal differ wagyu business: a booming industry with high-quality returns ence between an influencer and a UGC creator: with an influencer you buy their followers, with a creator “only” content for your own followers . In other words: with UGC. Yyou’re reaching those who already follow you for a reason, so t shopping data hey’re more likely to be engaged with your content. Additionally, UGC creators are faster and cheaper than influencers.
User versus creator
But it is also important to distinguish between. UGC (content generated by users) and creators generated content (content generated by creators). Traditional UGC relies on contributions from satisfied customers. Most often, these are text reviews, product photos, blog articles or unboxing videos.
Creators generated content looks like UGC, but:
The people creating the content are professionals. Sso the quality of the content is significantly higher.
The content is created in cooperation with the brand, which thus has more control over the output.