In this article, I would like to introduce you to a simple keyword analysis . You will learn what keyword analysis is, why you should care about it, and how to do it. Finally, I will give you tips on tools that will make your job easier if you decide to do the analysis yourself.
>If you are starting any web project, the goal of which is, among other things, to attract traffic from search engines , you should not skip keyword analysis. The larger and more competitive the topic you are trying to cover with your project, the more time keyword analysis will take. Keyword analysis is one of the most used documents that will accompany you throughout the entire life cycle of the website. It also determines, for example, page modifications, backlink targeting, content creation and other things.
>Of course, it is best for you to do the analysis before venezuela phone number data you start the project itself. However, if your project is already running and you have never dealt with the analysis, it is always a good idea to complete it. You will clarify what keywords your website is showing up for, or determine what phrases it should be showing up for, and start working on fixing it.
What is keyword analysis?
A keyword analysis is a document in which you record as many interesting keywords and combinations as possible for which you want your pages to rank in search results. Keyword analysis can be simple if it is an analysis for a smaller page, microsite, or only for a specific subpage or article. However, there are also extensive analyses containing thousands of keywords. Marek Prokop has described how to process and create comprehensive classification analyses in an article about classification analysis .
What can keyword analysis be used for?
First of all, it should help you get your bearings on your topic. It can best practices in social media for digital marketing give you a quick idea of the level of competition, help you create a clear website structure, determine which pages will appear for specific keywords, and last but not least, give you a lot of valuable ideas for creating the content itself.
However, it would be a mistake to think that keyword analysis is some kind of “salvation” and that thanks to it you will suddenly start ranking in the first positions for the phrases you have chosen. Unfortunately, this is not the case. When creating content, it is only a good guide to the direction in which you should build the content. How attractive your website will ultimately be to visitors does not only depend on the correctly chosen keywords, but also on many other factors.
6 stages of creating a simple keyword analysis
7 steps of keyword analysis
To help you better understand the entire process of creating keyword analysis, I’ll show you everything using the example of a simple website that we’ll be hong kong data building together. For this purpose, I’ll be creating an analysis for a website about Croatian islands.
What can keyword be used for?
In the coming weeks, we would like to include information on all Croatian islands with an area larger than 1 km² on the website ostrovychorvatska.cz . First of all, it is necessary to get a list of all Croatian islands. Use the Google and Seznam search engines and enter the keywords of your topic. I found the most comprehensive list of all 79 islands on the English Wikipedia.
2) Create a table
To keep your keywords organized, it’s a good idea to create a spreadsheet. Any program designed for this purpose will work great. You can use Excel, OpenOffice, or Numbers, for example.
To make your work easier, we have prepared a table for you. You can freely expand it with additional vertical columns as needed.
For my website, I made do with a list of islands and noted down the keywords I found for them on each line.
Keyword Analysis Template
Download a template to help you with keyword research and analysis
Download template
3) Think and try to come up with other keywords
The next step is to come up with as many keywords as possible that someone could use to find your site. Try to write everything that fits your topic. Research your competitors’ sites. If you have them, use Google Analytics statistics , ask your friends and family. The result should be a list of keywords you came up with. A good way to come up with new keywords without getting lost in them is to use mind maps.
You can use free applications on the Internet such as Bubbl.us .