When we talk about content marketing, we’re referring to a marketing plan driven by the creation and distribution of quality content . This could mean text-based content like blog articles, but it also refers to video content, audio content, eBooks, and more.
You have to start somewhere
And we recommend creating long-form content as india whatsapp number data a solid starting point.
Long-form content is a great way to build trust with your audience and present your brand in a consistent manner. When well-made and optimized, long-form articles can benefit your audience and build your brand’s reputation. Long-form content also tends to attract more backlinks.
The brand creates content that is easy to read but goes into depth without being confusing. These articles answer customers’ most frequently asked questions. Their article on the role of a registered agent when forming a business is a great example of creating engaging content with the audience in mind.
Content like the one in the article above can not only inform your audience and answer their most burning questions, but it also cements you in their hearts and minds as an authority on the subject. That means that when they need to turn to a professional for services related to their pain points, you’ll be the first on their mind.
The most effective marketing plans are those that involve collaboration across the company. Your marketing team can’t monopolize the content marketing plan. It needs to be distributed and understood by every team in the company.
When other teams in your company understand what you’re trying to achieve, a triumph because instagram they can offer support and make the content creation process easier for you. For example, the sales assistant can reach out to marketing content writers to let them know what common pain points and objections they receive when talking to potential customers.
How should you track each KPI for content marketing?
Before we get into what KPIs you should track, let’s discuss how to track them. To get started, you’ll need a few tools. Something like Google Analytics, for example, would be a great platform for tracking KPIs pertaining to web traffic.
Then you have session replay and heatmap tools shopping data like DataDog and Hotjar , which can help determine how your audience interacts with each page. Social media marketing tools, like Hootsuite , can help you look at changes in likes, comments, followers, and overall engagement. You can also use these tools to measure the effectiveness of each post, including how many people saw your posts (impressions) versus how many interacted with them (clicked or shared).
As for your SEO content marketing
Tools like SurferSEO and Frase can help you optimize your content for the SERPs. While these tools are powerful allies in content creation and in order to have data to analyze, you need to optimize first, they don’t offer the analytics you need to track KPIs.
That’s where tools like Ahrefs and SEMRush come in . These are the frontrunners in the SEO industry and you can track crucial metrics for your SEO strategy.
This will help you identify gaps in your content strategy and opportunities for improvement.
These types of tools offer a wide range of features, such as rank trackers, site explorers, and reports on specific KPIs. You can run these reports manually or schedule them to run automatically and receive the results via email.
These tools complement Google Analytics 4 to provide the most detailed and accurate information.
What KPIs should content marketers monitor?
Now that you know the background, it’s time to start digging into the KPIs you need to track.
Bounce rate
While it’s great to know how many people are coming to your site, it’s equally important to understand what they do and how long they stay on your site.
This is where our first content marketing KPI, bounce rate, comes into play. Bounce rate shows the percentage of website visitors who leave your website after viewing just one page.
It’s clear that something is wrong if someone comes, takes a look, and immediately leaves. Of course, there will always be those who do this.
Bounce rate can be measured with a free tool like Google Analytics . You can then use one of the session replay and heatmap tools mentioned above to determine what these people are doing on your site. Look for instances of click-rage and try to isolate the point at which each bounce occurs. You should start to see patterns.
Average Bounce Rates for Different Websites
According to SEMRush, the average bounce rate ranges from 26% to 70% , although it can vary depending on the industry, as shown in the image above.
You can improve your bounce rate by closely monitoring each bounce, using the tools mentioned above to identify and correct problems. For example, if your site’s layout is too confusing, redesigning the homepage to appeal to your target audience can reduce your bounce rate.
Website traffic
Website traffic measures the number of people arriving at your site, where they come from, and the average time they spend there. Any content on external platforms should attract people to your website. The website traffic KPI measures the effectiveness of that content.
Several services allow you to check your website traffic for free. For example, the SEMRush website and Neil Patel both have free web traffic checkers.
If you see that a particular video or guest blog post isn’t drawing people in, ask yourself why. Also, if you have external content pushing visitors in the door, what’s different about it?
Did a different platform resonate better with your audience? Do they respond better to video than text or vice versa? The answers to these questions lie in your website traffic KPI.
When it comes to spreading content, there are two ways for people to find you: organic reach and paid reach.
Organic reach shows people who find you through organic searches. This is usually a Google search as a result of good search engine optimization. Then there is paid reach, which comes from pay-per-click ads like Google Ads, Facebook Ads, and other forms of paid advertising.