As a new entrepreneur, I knew I had to grow my business fast if I had any hope of surviving my challenging first year. But my options for promoting my young agency were limit . I certainly had no budget for advertising.
However, what I did have prov to be just as valuable, if not more: a large social m ia network and the ability to introduce Mekky M ia to friends and followers far and wide – for free!
So I stepp up my social m ia outreach
Strategically leveraging my presence on Facebook, Twitter, Instagram, and Link In to explain why I was going out on my own and how my new agency was uniquely position to provide strong PR. I outlin my canada phone number library expertise and background and shar my belief in the power of good PR. Over time, I was also able to post successful promotions for my first client and others that began signing on. I took a real, authentic, and honest approach.
Little by little, friends, colleagues, and even strangers began to notice my growing agency. Potential clients began reaching out because they had seen my posts or heard good things from people who had done it.
Admitt ly, my social m ia marketing was still rudimentary at the time, but I believ the authenticity of these posts was enough to draw attention to the results my company was achieving and provide the much-ne boost that would take my business to the next level.
Whenever I speak with new entrepreneurs
I strongly recommend that they take the time to creatively utilize their social m ia assets to help build their business. It’s a valuable asset, but one that’s often overlook . It’s especially important for anyone trying to start a business with meager resources. I don’t know where my agency would be today if I didn’t have social m ia channels to spread the word.
Today, we take a more target and sophisticat post an article – yookalo articles approach. I invest in strategic partners to help us build innovative content. My team works with these professionals to create compelling social m ia for our company. I also focus on my own personal brand online. This emphasis on my own outreach shows clients they can trust me, and it also elevates my position as a PR expert and thought leader on topics ranging from leadership to public speaking to cancer survivorship.
I like to put my team front and center on the agency’s social m ia channels, showcasing them and the high-quality work they do. Of course, not everyone is willing to have a strong online presence, and snbd host that’s fine. We offer team members the option to voluntarily become “Mekky M ia Ambassadors,” responsible for producing content.
But do all those posts just add to the noise, or do they make a real, measurable difference? I believe in the huge business benefits of incorporating social m ia into your marketing plan. Not only was it critical in my agency’s early days, but smart and frequent outreach has help keep us on track for success—even during a pandemic. We’ve doubl our team and client count, achiev record revenue, and reach the milestone of becoming a seven-figure business.