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How a showroom of local projects

The brand currently exists in two cities. Daniil makes jewelry in Sochi, two craftsmen in St. Petersburg. Raw materials are purchas either online or in St. Petersburg: metal and stones ne to be purchas every month. The latter has already turn into a kind of collecting.

“This is our addiction:

We can’t stop buying new interesting stones,” Marina admits. “But this is also our advantage, because we can offer the client a huge selection of stones, and there will be no ne to wait for anything.” For example, Soma now has products with black uncut diamonds.

Materials on the topic Brands with a “local residence”:

Appear in Krasnaya Polyana The founder of the Nasha Polyana project talks about working with residents, markups and space arrangement. The brand’s jewelry costs from 1,500 to 15,000 rubles. The most popular items are stud zalo database earrings and absolutely all rings: from textur to stones in a thin frame.

 

special data

 

On average, the brand sells about 60 items per month

Both custom-made and from stock. The most expensive, by the way, was made to order: a bracelet made of precious and semi-precious stones cost a palette of tools to easily the client 250 thousand rubles. The project plans to increase the Sochi audience, which is not yet very familiar with Som. “I feel like the showroom is visit more often by people from other cities who know about us than by locals.

Marina admits. Som jewelry has also recently

Appear in the Nasha Polyana showroom. “Our specialty is that each piece of jewelry is unique. And these are not just empty marketing words. Even if you buy identical stones of the same cut and make jewelry out of them in the same style, they will be usa data different. Even if we want to create one hit model and replicate it, we simply would not be able to do it.

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