This is Alena Alimkina, Director of Marketing Communications at Completo.
Once again, we have collected for you the most significant news from the digital world for business, its development and promotion.
Let’s go!
Marketplace promotion: growth of investments in advertising
The Association for the Development of Interactive Advertising presented a map of the advertising market on marketplaces, which included 144 companies.
The map reflects the clear trends characteristic of this market segment, including the expansion of the number of placements and the formation hospital email list of a separate market of Retail Media Networks companies.
With its help, you can evaluate the key 4 reasons to have a responsive website players of the E-Retail Media market and choose a platform for promoting your products, as well as a contractor.
By the way, one of the key trends in the e-commerce market is the explosive growth of investments in advertising on marketplaces : even novice sellers no longer plan to enter trading platforms without budgets for advertising support.
On the one hand, this is logical, on the other united kingdom data hand, it is necessary to correctly calculate all the risks and unit economics.
Our free table for calculating the profitability of sales on Wildberries will help you with this.
Social media and a focus on analytics
VK Advertising Adds New Tool — Audience Portrait
Now platform users will be able to create an anonymous profile of the company’s website visitors for a week based on three parameters: socio-demographic characteristics, geography and interests.
Thus, businesses will have access by default to the distribution of site visitors by gender and age, top 5 cities, and interests.
By the way, the rating of popular interests will show which topics concern site visitors more than the average Russian Internet user. And this should be taken into account when planning promotion.
Important : to create an audience portrait, you need to install the VK Advertising pixel on your website. The functionality is available to businesses that have at least 1,000 website visitors per week.
Will the tool be useful? Time will tell.
TikTok is back?!
Since January, rumors about TikTok’s return have been stirring up the public. And now TASS has published big news that the app has become fully available to users from the Russian Federation.
We decided to test TikTok: we couldn’t upload the video from our phone, but everything worked in the web version with VPN enabled. However, the video had zero views.
I also did not find any fresh publications from compatriots, but for some reason I saw several new materials from users from Syria and Iraq. Publications from foreign bloggers are still unavailable.
But why TikTok B2B? Because it is a promising channel of communication with a young audience.
If your target audience includes zoomers and millennials, then when TikTok really “resurrects”, I advise you not to miss this touchpoint.