When it comes to increasing your brand awareness, there’s nothing better than constantly publishing valuable content for your target audience. To make this material truly relevant, it’s essential that you think carefully about what your users’ specific needs are.
How do you know what interests them the most? Ask them! An excellent technique to receive feedback from students and get to know them in depth is to send them satisfaction surveys to improve both the service and the activities and facilities of your institution.
Many universities have their own blog where they share notes phone number library on topics related to learning (study tips, informative talks about careers and courses), the labor market (job searches and advice on finding a job), future training courses and summaries of past events. These contents are then disseminated through email campaigns and social networks.
Exhibit the institution’s values
Try to differentiate your educational offering . What makes it unique? Is it the way classes are taught, the teaching methodology, the teachers, the facilities or the additional services? Standing out is crucial to occupying the top positions in the minds of your audience.
Once you have identified your competitive advantages , you should focus your communication actions on highlighting them.
Need an example? Imagine that your differentiating factor is offering additional activities that allow students to acquire knowledge through experience. Therefore, you offer internship programs, cultural exchanges, professional practices and company visits or study trips. Then, you should send Email Campaigns that promote these activities and also mention them in your Newsletter and social networks.
#4 Promote courses and degree programs
If you are looking to increase the number of registrants, it is key that you design specific snbd host Email Marketing Campaigns for each training offer, including:
Your logo at the top of the piece
Topics to be addressed.
Date and time of the course.
Name of the professional in charge of providing it along with a brief bio.
Learning modality (online or in-person).
Registration form.
Value of training.
Logos of those companies or institutions that support the initiative.
One technique to increase the number of attendees is to offer special d the manager tries to be its example iscounts to those who register as soon as registration opens. Try to do this well in advance so you have more time to devote to promotion.
At Doppler you can find a wide variety of templates to create your promotional email campaigns in minutes and without technical knowledge. Create a free account with unlimited sending and… get started today.