We will talk about typical problems that have Examples of common UX issues been . A around for years, but, based on our experience of frequently conducting UX audits, still occur.
Complex navigation
This is when users cannot easily find . A the information or products they . Aneed due to a poorly designed website structure.
If a visitor has difficulty. A finding what payroll directors email lists they are looking for, they are likely to leave the site without making a purchase or taking another desired action for the business.
If you have such a problem, we recommend . Areviewing and simplifying the navigation menu, adding search and filter functions, improving internal links and category structure.
Long loading pages
Adding elements and optimization often do not “play into the hands” of the site’s performance and lead to long page loading times.
According to Google , users how link building helps seo are not willing to wait more than 3 seconds for a page to load. Every additional second can significantly reduce conversion rates, and even 0.1 seconds of acceleration can increase them, as confirmed by a joint study by Google and Deloitte .
So we recommend optimizing images and content, using caching, and improving server infrastructure.
Unfriendly mobile interface
Let us repeat, often websites are poorly adapted for mobile devices, despite the fact that the majority of Internet traffic in the modern world is on them.
It also happens that separately embedded elements, such as quizzes or feedback forms, do not display correctly on mobile devices.
Therefore, when introducing innovations, it is imperative to conduct testing.
After all, an unfriendly interface can ultimately lead to high bounce rates and low conversion rates .
There is a way out : implementation vietnam data of a mobile version of the site or development of an adaptive design that will be displayed correctly on all devices. And testing.
Complex shapes
For example, registration, order or payment forms require too much information and/or have a cumbersome interface.
It happens that the form has multiple steps, but when you go back, the filled data is erased.
All this can cause negativity among users.
Remember that the more data you need to enter or the more complex the form interaction, the more likely it is that your visitor will abandon the process halfway through.
In our practice, there was a case when, when registering on the website, it was necessary to enter the Taxpayer Identification Number (TIN), which negatively affected the number of people registering.