It is no secret that fashion retail differs significantly from other e-commerce industries. Successful sales in the fashion segment largely depends secrets for fashion on the ability of the online store to adapt to the seasonal dynamics of demand for goods and frequent changes in fashion trends. It is important for an online store to constantly meet the interests of its customers and be able to set trends.
One of the main tasks of a fashion retailer is to find an individual approach to each online buyer to ideally satisfy their desires and needs.
Today we will share 6 best ways secrets for fashion to improve the effectiveness of email campaigns that will help fashion ecommerce retailers get closer to customers and increase the volume of orders.
1. Choose the frequency and time for sending email campaigns
Online stores in the fashion segment are lucky in terms of purchase frequency, since people try to please themselves with a new wardrobe item with enviable regularity. Therefore, it is important to remind users about new products, discounts and simply interesting offers in the assortment.
It is necessary to find such a ratio of the quantity and frequency of sending letters from your online store, which, on the one hand, will allow you to inform customers of all the main news of your brand and increase conversion, and on the other hand, will not irritate subscribers and will not make them mark your letters as “spam”.
According to antarctica email list 5644 contact leads , more than 40% of subscribers want to see letters from the brand once a week, almost 20% prefer to receive them no more than once a month, 14.5% agree to receive email newsletters several times a week, and 7.8% of users do not mind daily newsletters.
Make sure your email newsletters reach your customers at the right time. The Retail Rocket platform automatically calculates the best time to send emails individually for each user, so that the newsletter is delivered exactly when the recipient is most likely to take advantage of the online store’s offer.
2. Make your email subjects interesting
The subject line and preheader are the first thing your subscriber will see. Try to briefly outline the main point of your letter so that its title will interest the user and encourage them to open the message.
Activate the psychological trigger of curiosity by choosing the right wording of the subject line – any uncertainty is stress for the brain, secrets for fashion so people tend to look for answers to the riddles they encounter. If the user understands that the solution is in the letter, they will definitely open it.
For example, changing the subject line of an email to add a sense of urgency allowed the online store Quelle to increase users’ interest in opening the email.
3. Work on visual appeal
Visualization is one of the main tools of effective retail in the fashion segment. Even if the text of the letter contains very important information, images will attract the user’s attention first.
Stylish advertising photos and high-quality product photographs will bring visual satisfaction to the user and increase the chance of clicking on the link in the email.
Apply the principles of color psychology to achieve your email marketing goals. According to statistics , secrets for fashion about 90% of consumer judgments about a brand can be based solely on the attractiveness of the colors used in their advertising.
4. Create a content plan for email newsletters
Make it a rule to regularly create a mailing plan for your store at least a month in advance. In this case, you will not only form a content pool in advance and think through the optimal formats for its presentation, but also get the opportunity to evaluate the ratio of frequency and quantity of letters, as well as work on anchor seo is a vital part of your website mass email mailings, for example, set up sending new products and bestsellers with a certain frequency without the participation of a marketer.
It is important not to simply send users similar newsletters over and over again – this can lead to your emails becoming predictable and subscribers stopping opening them. Diversify your email campaigns, surprise your customers and test new communication models with them. Alternate sales content, product recommendations, industry news and image articles about the company.
5. Send offers for related products after purchase
Don’t forget about the customer after he has made a purchase. Along with a thank you for the order, send him a letter with recommendations for related products – items that can be purchased in addition to the current one.
For example, if a customer ordered a skirt, send her options for blouses and jackets; for a dress, send her shoes and a handbag; if a total look was purchased, offer complementary accessories: jewelry, a watch, a hat or sunglasses.
6. Conduct A/B tests
In order to find out which blocks in email newsletters work well and which don’t, conduct A/B tests regularly. Different content filling of newsletters, different placement and size of elements, different psychological triggers – you can saudi data any details, the main thing is to do it correctly.
For example, A/B tests conducted by the Email Grow Hackers team at Retail Rocket showed that removing a distracting element (the “New Arrivals” banner) from a newsletter allowed the online clothing and footwear store Quelle.ru to increase conversion by 20.3%.
7. Don’t forget the basics
Tools such as welcome chains, abandoned cart reminder emails, and subscriber base segmentation have long been mainstream in email marketing. Despite this, they cannot be completely excluded from an online store’s marketing strategy.
- Send wellcome chains to new users;
- Generate abandoned browsing, abandoned selection, and abandoned category reminder emails to bring customers back to your site;
- Segment your subscriber base by various characteristics (from gender and age to interests and preferences)
- Use personalized recommendations in emails instead of a general selection for your entire subscriber base.
Conclusion
In a highly competitive environment, one of the main advantages of a fashion retailer is the individuality and originality of the online store concept, the variety of the product range and the uniqueness of the service offered. A well-planned email campaign allows you to highlight these advantages and tell the buyer about them.
Fashion trends are fickle, and along with them, the tastes of buyers change, so it is so important for an online store to adapt to the current preferences of users and send them newsletters with trendy and most interesting product offers.